Powered by digital trend intelligence, platform data in partnership with TikTok and Reddit, and commentary from the leaders shaping today’s beauty conversations, we reveal what's gaining momentum before it hits the mainstream.

“We have put the spotlight on the iconic brands, products and innovations that truly resonate – helping our customers discover what works for them with confidence” - Keely Gough, Managing Director.

Consider this your insider guide into what’s worth watching, what’s worth trying, and what’s worth adding to your basket.

No guesswork needed.

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Skin Barrier 2.0 Skin Streaming Skin Longevity K-Beauty: Evolution

HAIR GROWTH REVOLUTION BEAUTY X WELLNESS MAXIMALIST MAKEUP FRAGRANCE AS IDENTITY

SKIN BARRIER 2.0

After decades of stripping, beauty lovers are now restoring their skin barrier to not only heal it, but also defend it. LF’s 5th-highest skin concern, Reddit's r/skincareaddictionUK page attracted 3 million views for CeraVe and 1 million for La Roche-Posay in the last 6 months. It’s time for Skin Barrier 2.0.

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La Roche-Posay Effaclar Purifying Foaming Gel Cleanser for Oily, Blemish-Prone Skin 400ml

£25.00

Medik8 Total Moisture Daily Cleansing Gel 145ml

£29.00

£47.00

NIP+FAB Peptide Fix Melting Jelly Cleanser 120ml

£16.95

£14.90

CeraVe SA Smoothing Cleanser with Salicylic Acid for Dry, Rough & Bumpy Skin 236ml

Recommended Retail Price: £14.50Current price: £13.70

WHAT’S SHAPING BEAUTY

HAIR GROWTH REVOLUTION

For hair that speaks volumes.

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MAXIMALIST MAKEUP

Less coverage, more character.

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FRAGRANCE AS IDENTITY

For customising your scent trail.

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K-BEAUTY

Across TikTok and the beauty market, K-Beauty shows no signs of slowing down. Championing long-term skin health, Beauty of Joseon and Medicube are now among TikTok's top 6 hero K-Beauty brands for 2026, and #kbeauty searches have crossed into the mainstream with a +719% uplift since 2023.

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Beauty of Joseon Exclusive Hydra Shield Body Sunscreen SPF50 150ml

Recommended Retail Price: £18.00Current price: £14.40

YSL SKIN AFFAIR Cushion Foundation (Various Shades)

£52.00

Medicube Hyaluronic Ceramide Jelly Cream 50ml

£20.00

Anua Exclusive PDRN Hyaluronic Acid Hydrating Capsule Mist 30ml

Recommended Retail Price: £14.00Current price: £11.20

VT Cosmetics PDRN Reedle Shot Hair Ampoule 300Dl

£32.00

THE ONES TO WATCH

PDRN: THE INGREDIENT REWRITING SKINCARE

PDRN, DNA fragments traditionally derived from salmon, act like biological instructions for cell repair.

With +4,837% TikTok growth since 2023, products like Medicube's PDRN Pink Peptide Serum and Anua's PDRN Hyaluronic Acid 100 Moisturising Cream are spotlighting PDRN for its hydrating, calming and firming benefits.

Now available in plant-based alternatives, such as Medik8's Exo-PDRN Prismatic+ Serum, we anticipate the ingredient is set to become a skincare staple.

THE PEPTIDE EFFECT

Peptides are short amino acid chains that help restore firmness, improve elasticity and support healthier-looking skin. Backed by over 23 million TikTok views under #peptides and launches from Medik8 and The Ordinary, they're set to be one of the season's biggest skincare trends.

CHERRY: THE NOTE TO KNOW

Tart and indulgent, cherry is the fastest-growing fragrance profile at LOOKFANTASTIC. With the gourmand trend showing no signs of slowing down, expect this juicy note to dominate the season. For balance, pair it with soft florals and deep woody notes.

WHAT’S SHAPING BEAUTY

SKIN STREAMING

Simplified, not sacrificed.

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SKIN LONGEVITY

This is ageing, science-led.

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BEAUTY X WELLNESS

Wellness-led beauty, simplified.

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