What Does Wellness Mean in Beauty?
Increasingly, beauty is less defined solely by what’s applied to the skin, but by what optimises the body to feel our best. With the crossover between beauty and wellness on the rise, a holistic approach to self-care is set to rise in popularity.
How do Beauty and Wellness Work Together?
Beauty and wellness are more connected than ever. While skincare and makeup help you look your best on the outside, wellness supports what's happening beneath the surface. Everything from quality sleep and balanced nutrition to stress management and movement can have a visible impact on your skin, hair and overall radiance.
As the beauty world shifts, we anticipate eyes to remain on a systems-based approach to self-care, where stress, hormone balance, nutrition and recovery are all recognised as key contributors to visible skin and hair health.
The new baseline: feeling our best from the inside-out.
Search activity across LOOKFANTASTIC reflects this shift, with collagen, vitamins and electrolytes frequently purchased alongside skincare and haircare essentials — signalling a more integrated approach to beauty routines.
This trend is translating well commercially, with wellness-related product sales up +28% YoY. Brands like NEOM are still in demand beyond seasonal cycles, performing strongly alongside sleep-support tools.
Collagen is seeing steady uptake at +6.8% QoQ, with a 19.6% conversion rate, while supplements and vitamins hold their position as a high-performing segment at 20% conversion rate on LF.
What are Some of Our Beauty and Wellness Essentials?
The most effective beauty routine takes a holistic approach, combining high-performance products with healthy daily habits. Think nourishing skincare alongside hydration, targeted supplements and mindful self-care. When beauty and wellness work together, the result is a glow that looks as good as it feels.
We've selected a handful of our favourite go-to's to help get your beauty wellness routine up and running.
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Recommended Retail Price: £38.00Current price: £30.40
After more expert picks? Discover more of our wellness must-haves in our guide:
Entering our wellness era
Get ready to feel a whole lotta’ zen with beauty designed to make you feel and look good, from the inside-out.
LOOKFANTASTIC's Senior Buying Manager, Lauren Starkey, told us:
“The longevity and wellness movement has continued to accelerate in the years following COVID, driven by a consumer focus on living healthier for longer. This shift is evident across multiple areas of everyday life, from the rise of fitness-focused activities such as Pilates and padel, to an increased emphasis on work-life balance and overall wellbeing.
“Consumers are seeking simpler, more transparent solutions. This desire efficacy is also shaping expectations across the beauty industry.
“Skincare remains one of the strongest expressions of the longevity trend, with consumers investing more time in preventative routines, education-led purchasing, and long-term skin health rather than traditional anti-ageing claims. Areas such as regenerative ingredients and beauty technology, including red light therapy which is rising +32% YoY, gain traction as consumers look for science-backed solutions that preserve healthy ageing.
“Looking ahead, longevity is expected to remain a key leader of innovation across beauty, wellness, and nutrition. While the term itself may be trending, at its core it reflects a broader consumer mindset centred on self-care, prevention, and taking a more holistic approach to health and wellbeing.”
Final Thoughts
- Beauty and wellness go hand in hand, with modern routines increasingly taking a more holistic approach to looking and feeling your best.
- From sleep and nutrition to hydration and stress management, everyday wellbeing can complement the products in your beauty routine.
- Think inside-out beauty, pairing targeted skincare and haircare with considered wellness habits that support your wider goals.
- Wellness doesn’t have to mean overhauling your routine – small, consistent rituals can make self-care feel effortless and achievable.
- Choose products, supplements and practices that work for your individual needs, rather than following a one-size-fits-all approach.
- Ultimately, beauty and wellness are about playing the long game, creating feel-good rituals that support healthy-looking skin, hair and overall wellbeing over time.
