How to Encourage Hair Regrowth
Our locks are no longer being given just routine maintenance. Instead, data suggests that the scalp as the starting point for fortified hair is set to become an even bigger priority.
With related terms, including “scalp treatment,” “scalp scrub,” and “dry scalp”, generating over 4,111 site searches, we have noticed a budding interest in targeted scalp care solutions.
Why is Everyone Talking About Hair Regrowth?
Haircare is also undergoing a wider ‘skinification’ movement, where our scalps are treated with the same level of care as our facial skin. Now, scalp health is gaining momentum in addressing concerns like thinning, shedding, and overall hair retention.
Spotlighting this trend is the fact that the scalp ages up to 6 times faster than facial skin, reinforcing the demand for customers to access proactive, root-level care.
LOOKFANTASTIC Buying Manager, Beth Eyre, tells us...
“There is significant growth in the hair loss and growth area. At LF, this is at +37% YOY. I feel this driven by a few things; a broader understanding of the mechanism of hair loss and thinning, both through brand education and social media; more social acceptance in discussing hair loss, for example, with hair transplants; greater and more open conversation around menopause, perimenopause and post-partum; and the growth in use of GLP-1s, where a side effect of this can be hair loss and thinning."
What Causes Hair Thinning?
Hair thinning can happen for many reasons, and it's completely normal to notice changes in your hair's thickness and density over time. Factors such as genetics, ageing, hormonal changes, stress and certain nutritional deficiencies can all play a role, while excessive heat styling, chemical treatments and tight hairstyles may contribute to breakage that leaves hair looking thinner.
Your hair also follows a natural growth cycle, meaning some shedding is expected every day. However, if you notice sudden, significant or persistent hair loss, it's always best to speak to a healthcare professional, who can help identify any underlying causes.
What are the Best Ways to Encourage Hair Regrowth?
Whether you're looking to support fuller-looking lengths or simply give your hair a little extra TLC, healthy hair growth starts with the right foundations. From caring for your scalp to minimising breakage, a few simple changes can help create the best environment for stronger, healthier-looking hair.
Start with Scalp Care
Great hair starts at the scalp. Regular cleansing helps remove excess oil, product build-up and impurities, while a gentle scalp massage can turn wash day into a moment of self-care. Look for targeted scalp serums and treatments designed to nourish and condition both the scalp and roots.
Choose Targeted Haircare
Give your routine a helping hand with formulas designed to support stronger, fuller-looking hair. Ingredients such as peptides, caffeine and rosemary are increasingly popular in scalp and haircare formulas, while conditioning ingredients can help protect fragile strands from breakage.
Protect Your Length
Encouraging the appearance of fuller, healthier hair isn't only about the roots. Reducing unnecessary breakage can help you retain length, so reach for heat protection before styling, avoid excessive tension from tight hairstyles and keep strands nourished with conditioners, masks and leave-in treatments.
Be Consistent
When it comes to your haircare routine, consistency is key. Hair grows gradually, so give your chosen products and habits time to work rather than constantly switching up your routine. If you're experiencing sudden, significant or unexplained hair loss, speak to a healthcare professional who can help identify the underlying cause.
What are the Best Products for Fuller-Looking Hair?
The Kérastase Genesis collection is designed for this. Its standout, the Serum Anti-Chute Fortifiant Hair Oil is a daily, high-performance treatment to nurture and hydrate the hair to minimise the risk of breakage.
The scalp-first answer to fuller-feeling hair, Nioxin's Anti-Hair Fall Serum is also a hero of this category. Enriched with caffeine and niacinamide to encourage hair anchorage, it strengthens hair from the first use.
With searches converting at 14.9% on LF, “We’re going to continue to see growth in hair loss and thickening products through 2027 because of these social trends,” set to gain further momentum as the season continues.
Recommended Retail Price: £52.00Current price: £41.60
Recommended Retail Price: £57.50Current price: £54.34
Generating 18,789 searches in the last quarter alone, high-volume terms like “hair growth,” “Pureology,” and “Nioxin” are still boosting engagement, reinforcing sustained interest for offerings that leave noticeable changes.
Products associated with growth and thickening benefits have risen at +15.9% YoY, while products tagged to this ‘Growth and Thickening’ trend have accelerated by +42%. This signals an appetite for developments designed to encourage hair density, retention, and overall health.
“One of our key category pillars over the last couple of years has been ‘the full routine’: what you use when it’s not wash day,” says Buying Manager Beth Eyre. “That’s been reflected in our sales on our routine-led bundles, a key, steadily growing area for us, with particular focus on this last year.
“Customers are buying more into full routines with growth in routine-led bundles. Which drives the newest customers into our category. Going forward, we will focus on this to bring new potential customers on the LF haircare journey.”
Leading this movement, Redken Acidic Grow Full System Shampoo and Conditioner Duo uses a pH-balanced formula to help create the appearance of fuller, thicker-looking hair without weighing strands down.
For a more targeted approach, L'Oréal Paris Elvive Growth Booster Scalp Serum targets hair growth at the root, enriched with stimulating Aminexil, ginger and niacinamide.
Recommended Retail Price: £55.50Current price: £52.45
Recommended Retail Price: £16.99Current price: £8.50
"Hair growth is now standard in beauty maintenance. Whether it's hair masks, vitamins or scalp serums, people are far more intentional about how they care for their hair, with a real shift towards science-backed formulas and ingredients that are proven to support long-term hair health.
As a creator, it's great to be sharing products that are backed by science, especially when the goal isn't to achieve someone else's hair – it's to unlock the healthiest version of your own."
- Tallulah,
Final Thoughts
- Healthy-looking hair starts at the roots, making scalp care an important part of any routine focused on supporting hair growth.
- Hair thinning can have many causes, from genetics and hormonal changes to stress, ageing and breakage, so there’s no one-size-fits-all approach.
- Look for targeted scalp and haircare formulas featuring ingredients such as peptides and caffeine to complement your routine.
- Don’t forget your lengths - minimising heat, tension and breakage can help hair appear fuller while supporting length retention.
- Consistency is key. Hair grows gradually, so focus on sustainable habits and give your routine time rather than searching for an overnight fix.
- If you experience sudden, significant or persistent hair loss, speak to a healthcare professional who can help identify any underlying causes.
