Aveda Pure Plant Black Malva Shampoo (1000ml)


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Availability: In stock | Usually dispatched within 24 hours

Save 25% on Aveda Supersizes

Save 25% on Aveda Supersizes.

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Bring out the cool, deep tones in natural and tinted dark shades and discourage the appearance of red or brassy tones in your hair with this Aveda Black Malva Shampoo. It gently cleanses your hair and scalp while enhancing the hair colour.

Aveda Black Malva Shampoo has a formula, which contains wild crafted black malva, a flowering herb known for its emollient properties, which is sustainably gathered by hand in its natural habitat. The Black Malva contains organically grown black tea, which is a natural shine enhancer and aloe, which has soothing properties and source of moisture. Save 25% per ml based on RRP.

*1000ml price is 3 times the price of 250ml container.

Directions of use:

  • Massage Aveda Black Malva Shampoo onto your wet hair.
  • Lather
  • Rinse thoroughly.
  • Follow with Black Malva Color Conditioner.


Product Details

  • Supersize

Delivery & Returns

Express Delivery Available - If ordered before 9pm, delivered by courier next working day. More Info »

If ordered before 9pm, delivered by courier next working day. Available on orders placed before 9pm (2pm weekends and Bank Holidays) for delivery next business day. Applies to most delivery addresses within mainland UK.

How long will it take to arrive?

Please check the stock availability notice on your item when placing your order. This item is: In stock | Usually dispatched within 24 hours

Please remember to add postal time (2-3 working days) to obtain a complete estimate of delivery to your door.

How will I know it has been sent?

You will receive an email to confirm when your item has been sent.

You can also check the status of your order and individual items by accessing My Account details and following the prompts.

Please allow 10 working days from dispatch of your order before notifying us of any late deliveries.

It may be advisable to check with your neighbours to see if a parcel has been left with them, check any outhouses you might have where it may be left if it cannot fit through your letterbox and contact your local sorting office to see if the item has been returned to the depot as undelivered and awaiting collection.

If I'm not completely happy with my item?

Please see our returns policy.

We are sorry but Aveda can only be shipped within Europe.

Customer Reviews




(31 Reviews)

  • 5    30
  • 4    1
  • 3    0
  • 2    0
  • 1    0

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Reviewed on Mon Mar 24 13:02:00 GMT 2014 by 

Great reliable. Product I've been using for years!!


Reviewed on Thu Mar 06 06:02:16 GMT 2014 by 

Hair soft

After use, my hair is soft, straight and black. It is very good.


Reviewed on Wed Jan 15 11:05:53 GMT 2014 by 

This shampoo makes my hair feel squeeky clean without stripping it of colour! Definitely recommend this product, best used alongside black malva conditioner. Although as I forgot in the conditioner review, wash hands and nails promptly to avoid staining!


Reviewed on Thu Jan 02 16:43:24 GMT 2014 by 

Black Hair

I love the smell of this shampoo. Keeps my hair dark & scalp clean. Went to a saloon to check my scalp & the hairstylist actually asked what shampoo i've been using. Into my 2nd bottle now. 1st bottle lasted me 6 months. I've got medium length hair. A little goes a long way!


Reviewed on Wed Dec 04 17:54:12 GMT 2013 by 

Excellent shampoo

I'm really impressed with this Aveda Pure Plant Black Malva Shampoo. After just a week's use, my hair looks shinier and healthier than it has done in years. The colour does look slightly deeper and less brassy too, which was the main reason for me trying this particular shampoo. I'm delighted with the way it makes my hair look and will definitely be repurchasing when this bottle runs out.


Reviewed on Sat Oct 26 20:09:00 BST 2013 by 

Excellent product

This Aveda Pure Plant Black Malva Shampoo is a brilliant product, I would definitely recommend. I have very long, think black hair and this product is perfect as it doesn't get my hair tangled.


Reviewed on Fri Oct 11 21:34:22 BST 2013 by 


This Aveda Pure Plant Black Malva Shampoo smells pretty natural, and cleaned the hair thoroughly,a little dry after it so a conditioner is needed.


Reviewed on Wed Aug 21 03:11:20 BST 2013 by 

Dark shiny hair

This Aveda Pure Plant Black Malva Shampoo doesn't dry the hair out and it cleans the scalp. I don't know if the shine comes from the shampoo or the conditioner but I will continue to use both and see how it goes! I don't think I'll find any brand with as good effects.


Reviewed on Thu Jun 06 07:40:36 BST 2013 by 


This is the first time I use this product which surprises me. My fuzzy hair becomes smooth and shiny, will buy next time. Hope it will also make my hair darker, that maybe require longer time to see.


Reviewed on Tue Apr 30 14:06:05 BST 2013 by 

Glossy Tones

This Aveda Pure Plant Black Malva Shampoo gives beautiful, glossy, dark tones - excellent!


Reviewed on Mon Mar 18 18:00:32 GMT 2013 by 

the best

I buy Aveda Pure Plant Black Malva Shampoo for my son. He has used it for years, and will not buy or use any other. It is gentle enough to use every day, which he does. Makes the hair shine, and it lasts such a long time, as you need only a small amount. It is the best on the market.


Reviewed on Fri Jan 25 14:52:34 GMT 2013 by 

keep the colour and the gloss

Very little of this Aveda Pure Plant Black Malva Shampoo is required with each wash. It does exactly what it says it will do. I have been using this product for approx. 5 years and it maintains/enhances the colour and adds shine.


Reviewed on Thu Jan 03 22:43:20 GMT 2013 by 

the best!

This Aveda Pure Plant Black Malva Shampoo is amazing! My hair looks beautiful and gets a very nice colour-boost!


Reviewed on Tue Dec 11 10:30:32 GMT 2012 by 

Aveda Pure Plant Black Malva Shampoo

Bought this Aveda Pure Plant Black Malva Shampoo as a present, and am very pleased. Fantastic value for money.


Reviewed on Fri Nov 30 09:22:43 GMT 2012 by 

The best Shampoo I have ever used

My natural colour is very deep dark brown. The highlights were terrible. This shampoo with one wash toned down the brassy effect of the highlights but made my already rich brown hair even nicer. Coupled with the conditioner after two washes the horrible highlights are nearly gone and now look more like a slight lift lighter brown to my natural very dark! All brassy colour is gone. My natural hair looks amazing everyone is asking if I have had my hair dyed! I had to admit to this is a wonderful shampoo. My hair looks the picture of health all glossy and rich brunette.


Reviewed on Fri Nov 16 17:33:53 GMT 2012 by 

excellent quality

A remarkable shampoo that makes my hairs silky, vibrant, moisturised and beautiful. It does gently cleanse my hair and scalp while enhancing the hair colour.


Reviewed on Fri Oct 19 13:24:46 BST 2012 by 


Really love Aveda Pure Plant Black Malva Shampoo, I wouldn't use anything else.


Reviewed on Mon Oct 15 19:09:36 BST 2012 by 

Black malva

Not sure on this shampoo, I love the clove conditioner and black malva conditioner, but I felt this shampoo took some colour out, it cleans well and smells lovely. If your hairs natural and not coloured this will work better than on coloured hair I feel.


Reviewed on Thu Aug 30 00:00:00 BST 2012 by 

Review of Aveda Pure Plant Black Malva Shampoo (1000ML)

beautifull shampoo, only need a small amont so litre bottle lasts ages, no need for conditioner


Reviewed on Thu Aug 30 00:00:00 BST 2012 by 

Review of Aveda Pure Plant Black Malva Shampoo (1000ML)

my son uses black malva, and like me, will not use anything else. he loves how it leaves your hair shiny and in tip top condition


Reviewed on Mon Jul 23 23:24:50 BST 2012 by 

best of the best

Thankyou for me being able to buy this shampoo once again.i am unalbe to buy the product in australia anywhere ,so it was a dream come true when i found it on you web site.I couldn`t even buy it fron the aveda shop in amreica. The product is true to form and the overall handling / shipping was excelent. Well done to all the team that makes it work. Thanks again ,and i have allready passed your web site to friends.


Reviewed on Mon Jul 09 23:06:59 BST 2012 by 

Great shampoo

Really please with purchase, this shampoo brings out the dark colours in my hair and makes my original colour last longer .... Great smell too :-)


Reviewed on Thu Jul 05 20:34:35 BST 2012 by 

the best

the best shampoo in the world. you can use it everyday. wonderful!!!


Reviewed on Thu Jun 21 00:00:00 BST 2012 by 

Review of Aveda Pure Plant Black Malva Shampoo (1000ML)

Takes the red tinge out of my black hair it's great and lasts ages


Reviewed on Fri May 11 12:50:05 BST 2012 by 

Aveda Black Malva shampoo

I am a regular buyer of this product from Lookfantastic. It is a excellent value for money brilliant product


Reviewed on Tue Apr 17 16:39:03 BST 2012 by 

Love this!

I first used the madder root version of this around 10 years ago and it was brilliant back then, then I had my children and went back to the usual high street brands. I now have my hair dyed to my natural black colour but it kept looking red tinged in the sunlight so I remembered how good the madder root had been when I dyed my hair red and bought the black Malva it's fantastic my hair shines true black in sunlight and feels gently cleansed and you only need a little for a great lather. Please also buy the conditioner it really does help to keep your colour locked in both are great value and will last ages.


Reviewed on Fri Oct 07 09:09:29 BST 2011 by 

The Best!

The best color shampoo I´ve ever tried! It´s mild, yet it cleanses well, and it doesn´t weigh my hair down. I´m using this, and alternate between the Black Malva conditioner and another conditioner.


Reviewed on Fri Oct 07 09:09:28 BST 2011 by 

Simply Fab

I've tried almost the entire Pure Plant range (depending on the shade I was wearing) and just love it! Now my natural dark brown was fading and going a bit reddish, was using the Clove range and it's ok too, but needed something stronger. I'm amazed, my colour is now almost uniform, vibrant, shiny and healthy-looking!


Reviewed on Fri Oct 07 09:09:28 BST 2011 by 

Brilliant stuff!

My husband loves this shampoo! He has close to black hair, washes it every day and used to suffer from dandruff, but since I converted him to Aveda his hair shines and has no flakes!


Reviewed on Fri Oct 07 09:09:28 BST 2011 by 

Great Product

Me and my partner both have dark hair and this product keeps our hair looking dark and in top condition. I also find my natural hair colour fades in the summer, developing redish tones, it also goes dull with over styling. However this shampoo restores it to its natural colour. Great to use with the matching shampoo.


Reviewed on Fri Oct 07 09:09:28 BST 2011 by 

all aveda shampoos

I'm a great fan of the Aveda hair range and have been for many years, anyone trying for the first time will notice a great difference and shine without the petro chemicals that high street brands leave in your hair. An all round great range.

Aveda Pure Plant Black Malva Shampoo (1000ml)

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Aveda Pure Plant Black Malva Shampoo  (1000ml)