Aveda Shampoo

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"Aveda is an international haircare brand that was founded in 1978 by Horst Rechelbacher. Born in Austria to a herbalist mother, Rechelbacher was an early pioneer of holistic hair care and environmental responsibility, and the Aveda brand has continued to champion sustainability and balance ever since its inception. The inspiration for Aveda haircare came from Rechelbacher's travels in India, where he gained a greater appreciation for the power of wellness products to encourage a healthy balance in mind, body, and spirit.

The first Aveda product was a Clove shampoo created in a kitchen sink in Minneapolis. After this, Aveda was born, becoming one of the first popular beauty brands to bring botanicals from around the world to the mainstream western market. Today, Aveda is part of beauty powerhouse Estée Lauder Companies, and Aveda products still bring the wisdom of Ayurveda, the Indian healing tradition that centres around the interconnectedness of all things, to western consumers.

LOOKFANTASTIC is an official UK stockist of Aveda hair care, including a huge range of Aveda shampoos and conditioners made for all kinds of hair types. The gorgeous fragrances of Aveda products include cherry almonds and mint, and all Aveda haircare formulations are sustainably created using organic ingredients."

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