Aveda

Aveda Pure Abundance Volumising Shampoo 200ml

A volumising shampoo that adds body and bounce to fine, flat lengths.

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Image 1 - A woman with flat, straight blonde hair and a middle part is shown on the left labeled BEFORE with text Unwashed hair, while on the right, the same woman has voluminous, wavy blonde hair with a side part labeled AFTER with text Results with Pure Abundance™ Volumizing Shampoo, Conditioning Rinse, and Style-Prep, and Abundant Blowout. Image 2 - Two olive green Aveda Pure Abundance bottles, a Volumizing Shampoo (Shampooing Volumateur) for fine hair (Pour Cheveux Fins) and a Volumizing Conditioning Rinse (Après-Shampooing Démêlant Volume) for fine hair (Pour Cheveux Fins), are depicted against a backdrop of lush green textured foliage, with overlaid text announcing 4X more volume, instantly*, 3X more shine**, and Reduces breakage by 85%, where *When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwash ed hair, and **When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair. Image 3 - An infographic titled How To Use Pure Abundance illustrates a four-step hair care routine: 01 Purify features an Aveda Volumizing Shampoo bottle and a person washing hair, with text stating Volumizing Shampoo removes product build-up and excess oil to lift hair at the roots; 02 Volumize features an Aveda Volumizing Conditioning Rinse bottle and a person applying product, with text stating Volumizing Conditioning Rinse plumps from roots to ends, detangles, and reduces breakage from brushing; 03 Protect features a person spraying wet hair with Aveda Volumizing Style-Prep, with text stating Volumizing Style-Prep plumps and protects fine hair from heat damage up to 450°F; 04 Style features a person blow-drying blonde hair with a brush, with text stating Abundant Blowout is a 24-hour all-over volumizing spray. Image 4 - A green ad for Aveda Pure Abundance hair care products shows three green bottles and descriptive text: NEW & IMPROVED REACH NEW HEIGHTS NEW FORMULA PURE ABUNDANCE™ 4X more volume instantly* Uplifting botanical blend features amaranth seed extract (a first in Aveda hair care) Lightweight formula removes product build-up and excess oil Protects fine hair from heat damage *When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair. The three bottles are labeled from left to right: Aveda Pure Abundance Volumizing Conditioning Rinse For Fine Hair, Aveda Pure Abundance Volumizing Shampoo For Fine Hair, and Aveda Pure Abundance Volumizing Style-Prep For Fine Hair. Image 5 - A close-up of green mossy plants with water splashing over them in a circular frame is shown against a dark green background, with text that reads KEY INGREDIENTS, UPLIFTING BOTANICAL BLEND, A VOLUMIZING BLEND OF BOTANICALS INCLUDES PEPTIDES FROM AMARANTH SEED EXTRACT, WHICH PENETRATE STRANDS TO PLUMP EVENLY FROM WITHIN. Image 6 - A light green Aveda Pure Abundance Volumizing Shampoo bottle stands on a light surface in a blurry bathroom with a person in the shower, and the image includes visible text: RESPONSIBLY PACKAGED, AVEDA, PURE ABUNDANCE, VOLUMIZING SHAMPOO, SHAMPOOING VOLUMATEUR, FOR FINE HAIR, POUR CHEVEUX FINS, 100% post-consumer HDPE bottle. Please recycle whenever possible.

Suitable for fine, flat hair
Gently removes impurities and excess oils while providing a root-lifting effect
Botanical volumising blend and amaranth seed extract help plump and nourish strands
Infused with the brand’s signature Pure-Fume™ floral fragrance
Silky gel texture transforms into a rich, luxurious lather

Developed for fine, flat hair, the Aveda Pure Abundance Volumising Shampoo gently cleanses impurities and excess oils while lending a root-lifting effect.

Transforming from a silky gel to a rich lather, the formula features a botanical volumising blend to help plump strands with moisture, supporting a fuller effect. Meanwhile, amaranth seed extract nourishes and provides natural-looking body and movement for an enhanced finish.

Developed with the brand’s own Pure-Fume™ fragrance of jasmine, peppermint, palmarosa and ylang-ylang, the shampoo promises a fresh look and feel with a delectable floral scent.

Application: Massage Pure Abundance™ Volumising Shampoo into wet hair. Rinse and repeat as needed. Follow with Volumising Conditioning Rinse.

Amaranth Seed Extract: Helps to volumise the hair's appearance

Water\Aqua\Eau, Cocamidopropyl Hydroxysultaine, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Sodium Gluconate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Polysorbate 20, Citric Acid, Ammonium Sulfate, Polyquaternium-10, Fragrance (Parfum),* Jasmine Oil/Extract, Cananga Odorata Oil/Extract, Pelargonium Graveolens (Geranium) Flower Oil, Mentha Piperita (Peppermint) Oil, Pogostemon Cablin (Patchouli) Oil, Limonene, Benzyl Benzoate, Geraniol, Eugenol, Linalool, Menthol, Linalyl Acetate, Citronellol, Beta-Caryophyllene, Benzyl Alcohol, Pinene, Geranyl Acetate, Sodium Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid <ILN54465>.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

How do I use the Pure Abundance Collection for maximum volume?
To achieve full-bodied, long-lasting volume, follow the Pure Abundance regime: cleanse with the Volumizing Shampoo, condition with the Volumizing Conditioner Rinse and protect with the Volumizing Style-Prep. For best results, apply styling spray directly to the roots, then blow-dry upside down or with a round brush to enhance lift.

Is Pure Abundance safe for colour-treated or fine hair?
Yes. The Pure Abundance collection is formulated specifically as volumising products for fine hair and is also safe for colour-treated hair. Each product is silicone-free, vegan and made with gentle, naturally derived ingredients to support the health of delicate hair types.

What makes Pure Abundance collection different from other volumising hair products?
Pure Abundance combines highly naturally derived, vegan ingredients like amaranth seed extract and upcycled rice protein to boost volume without silicone buildup. It offers heat protection, lightweight conditioning and long-lasting hold.

Will the Pure Abundance products leave buildup or weigh my hair down?
No. The shampoo gently removes buildup and excess oil, while the silicone-free formula in the conditioner and style-prep adds volume, not weight.