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Straighten out curls with ease with Aveda Smooth Infusion™ Naturally Straight. Formulated with organic cassava root the serum helps to form a barrier against intense humidity to avoid frizz.
Use when blow drying to create a locking layer that will help hold your hair straight all day long, the more you use the straighter your hair. -SA
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
One of the least effective straightening treatments I have used. Although I only used a small amount it made my hair much harder to dry as it has a slightly sticky texture and left it very dull, it completely took the shine away. I tried using it several times but then gave up as it made no difference to my frizzy hair.
Wed Mar 22 11:02:11 GMT 2017 by
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I've tried all the Smooth Infusion range, the naturally straight works far more effectively than the Glossing Straighter or the Styling Creme. I still need to use straightners as I have such thick wavy hair but the product really helps keep it straighter for longer, the best straighter I have used so far and would definitely purchase again.
Mon Jan 02 14:45:44 GMT 2017 by
Really promises so much and is so expensive and delivers damaged hair. I used the shampoo,conditioner and leave in. Thank goodness I stopped using these before the bottles were half full. My hair really deteriorated. Save your money and buy some of the other well known hair brands that have an excellent track record.
Tue Feb 09 21:49:26 GMT 2016 by
This product really does work! My frizzy/unruly hair is now easily managed with this cream. I use a small 5p sized amount and run through towel dried hair. I then blow dry my hair roughly with a brush and it gets rid of all the frizz! I honestly will never be without this aveda cream EVER! My straightening irons will have to go into retirement!
Thu Apr 23 07:27:45 BST 2015 by
I have fine hair which gets wavy after a few hours. A friend recommended this and I was surprised that it worked really well without weighing my hair down.
Sun Mar 08 21:33:21 GMT 2015 by
Amazing product! Transforms your hair straight after using a hair dryer.
Fri Jan 23 09:04:37 GMT 2015 by
It's good for styling (straighten or curl abit on the ends) But not much on moisturizing
Fri Jan 16 06:54:07 GMT 2015 by
People absolutely rave about this stuff however I have been using it for a week now and not noticed any improvement in reduction of frizz. In fact if anything it makes my hair sticky and definitely not dead straight! I was suckered in before with the Get Curly as was equally disappointed with that. This weighed my hair down and made it feel rough and clumpy as opposed to silky and straight! I used varying amounts thinking I had tried too much or too little but had no joy with any amount. Very expensive and definitely not worth it.
Mon Dec 22 16:27:54 GMT 2014 by
Love this product. I have wavy hair which can go frizzy especially in the damp weather and using this product has certainly tamed that madness! Use it every time I wash my hair (about the size of a 50p) and it is working......
Thu Dec 11 11:44:14 GMT 2014 by
It does exactly what it says, controls and maintains frizz, wouldn't use anything else and the smell is an added bonus, well done AVEDA
Thu Nov 20 07:47:18 GMT 2014 by
This product smells good and makes my hair soft, frizzles and super straight. Styling was so quick after using Smooth Infusion Naturally Straight
Mon Nov 10 12:31:45 GMT 2014 by
I keep expecting this to stop working - it is almost too good to be true. For my fine, prone to frizzy hair, it is FANTASTIC. I use very little to avoid my hair becoming lank, and it produces great results every single time. Thank you Aveda!
Mon Aug 25 21:38:07 BST 2014 by
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