Jo Hansford : Platinum Collection

As soon as the sun starts shining, so do our lovely blonde locks. Anyone can rock being a blonde– from whites, platinums and vanilla, to honey shades and caramels. Anyone can find the perfect shade by tailoring it to your skin tone and eye colour.

Ideally pale to medium skin with blue or green eyes can try out all the shades, whereas olive and deeper skin tones suit the brown undertones or as JLO and Blake Lively like to call it ‘bronde’!



As with all coloured hair, condition and shine are paramount for blonde hair, especially during the summer months. So we decided to get together with Jo Hansford to share her top tips on how to keep your hair looking fabulously healthy, glossy and shiny over the summer months without getting brassy!

Top Tips for Blonde Hair

Unless you are a natural light blonde, most of us tend to have a red undertone in our hair, which tend to show after a few washes.  The best way to avoid this by using specially designed shampoos and conditioners.  Jo Hansford offers the ultimate answer to maintaining your blonde with their Platinum Collection.  The expert colour care shampoo and conditioner has been designed to counteract brassiness and discolourtion to make sure your blonde lasts and your hair is left looking radiant.

Platinum-Shampoo-Conditioner1-620x685The collection not only helps to maintain your blonde but also helps to brighten and clarify the tones and can be used on highlighted and grey hair.  The products have been developed to be suitable for all their clients and therefore the collection is sulfate and paraben free, making the shampoo and conditioner both safe and effective.  The technology uses violet tones to tackle discolouration while the mild formula lightly cleanses, tones and refreshes blonde hair to give you that salon finish after every wash.

The platinum collection contains unique formulations such as the Heliovita Colour Care Complex and Sweet Blue Lupin Peptides which have been scientifically proven to maintain coloured hair for up to thirty washes so you can enjoy the summer without constant trips to the salon.



If you’re looking to treat your blonde hair well, then click the button below and pick up a hair treat from the Jo Hansford Platinum Collection! Make sure to tag your #LFHaul with @lookfantastic on Twitter, Facebook and Instagram too!

Vichy Dermablend




Writer and expert