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4 instalments of £2.99 with clearpay Learn more
Discover vibrant colour with the L'Oréal Paris Préférence Infinia permanent hair dye. Boasting a fade-defying formula that's powered by unique blend of colour enriching pigments, the luxurious formula nourishes the hair from root to tip. Préférence Infinia provides full coverage with unbeatable shine and eight weeks of fade-defiant eye-catching colour and lustre. Express yourself and make a statement with this intense formula to discover just how vibrant and glossy your mane can be.
Read and follow instructions.
This product is not intended for use on persons under the age of 16.
Aqua / Water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, P-Aminophenol, M-Aminophenol, 2-Amino-3-Hydroxypyridine, 4-Amino-2-Hydroxytoluene, Sodium Metabisulfite, Eugenol, 6-Hydroxyindole, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, 2-Methylresorcinol, 2-Methyl-5-Hydroxyethylaminophenol, Pentasodium Pentetate, Linalool, Alpha-Isomethyl Ionone, Resorcinol, Citronellol, Erythorbic Acid, Parfum / Fragrance (F.I.L. C161817/4).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together
![L'Oréal Paris Préférence Infinia Hair Dye (Various Shades) L'Oréal Paris Préférence Infinia Hair Dye (Various Shades)](https://static.thcdn.com//productimg/130/130/12578692-2334927998902118.jpg)
![L'Oréal Paris Préférence Infinia Hair Dye (Various Shades) L'Oréal Paris Préférence Infinia Hair Dye (Various Shades)](https://static.thcdn.com//productimg/130/130/12578692-2334927998902118.jpg)
![L'Oréal Paris Excellence Crème Permanent Hair Dye (Various Shades) L'Oréal Paris Excellence Crème Permanent Hair Dye (Various Shades)](https://static.thcdn.com//productimg/130/130/12292947-7055009455790844.jpg)
from £18.49
Add both to basket![L'Oréal Paris Préférence Infinia Hair Dye (Various Shades) L'Oréal Paris Préférence Infinia Hair Dye (Various Shades)](https://static.thcdn.com//productimg/130/130/12578692-2334927998902118.jpg)
L'Oréal Paris Préférence Infinia Hair Dye (Various Shades)
A permanent hair dye with a unique blend of pigments that provides full coverage for vibrant, glossy hair.
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£11.99
Payment will be taken every month. months.
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4 instalments of £2.99 with clearpay Learn more
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Discover vibrant colour with the L'Oréal Paris Préférence Infinia permanent hair dye. Boasting a fade-defying formula that's powered by unique blend of colour enriching pigments, the luxurious formula nourishes the hair from root to tip. Préférence Infinia provides full coverage with unbeatable shine and eight weeks of fade-defiant eye-catching colour and lustre. Express yourself and make a statement with this intense formula to discover just how vibrant and glossy your mane can be.
Read and follow instructions.
This product is not intended for use on persons under the age of 16.
Aqua / Water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, P-Aminophenol, M-Aminophenol, 2-Amino-3-Hydroxypyridine, 4-Amino-2-Hydroxytoluene, Sodium Metabisulfite, Eugenol, 6-Hydroxyindole, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, 2-Methylresorcinol, 2-Methyl-5-Hydroxyethylaminophenol, Pentasodium Pentetate, Linalool, Alpha-Isomethyl Ionone, Resorcinol, Citronellol, Erythorbic Acid, Parfum / Fragrance (F.I.L. C161817/4).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together
![L'Oréal Paris Préférence Infinia Hair Dye (Various Shades) L'Oréal Paris Préférence Infinia Hair Dye (Various Shades)](https://static.thcdn.com//productimg/130/130/12578692-2334927998902118.jpg)
![L'Oréal Paris Préférence Infinia Hair Dye (Various Shades) L'Oréal Paris Préférence Infinia Hair Dye (Various Shades)](https://static.thcdn.com//productimg/130/130/12578692-2334927998902118.jpg)
![L'Oréal Paris Excellence Crème Permanent Hair Dye (Various Shades) L'Oréal Paris Excellence Crème Permanent Hair Dye (Various Shades)](https://static.thcdn.com//productimg/130/130/12292947-7055009455790844.jpg)
from £18.49
Add both to basket![L'Oréal Paris Préférence Infinia Hair Dye (Various Shades) L'Oréal Paris Préférence Infinia Hair Dye (Various Shades)](https://static.thcdn.com//productimg/130/130/12578692-2334927998902118.jpg)
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Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Love the colour
Wish I was naturally this colour but this is perfect alternative
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Great
I’ve purchased this 3 times already. The colour is great and the amount of product stretches really far
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Black hair dye
Always buy this one. The product is easy to use and easy to apply. Great long lasting colour plus bonus greys completely covered
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I love this product
I have been using 9.13 since lockdown when I relied on it entirely. Now I use it in between salon visits which I can now leave for up to 10 weeks. Even my colourist is impressed. Please don’t stop stocking this as it is impossible to get anywhere else
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8.23 rose gld
Love this Dye. It just cools down any brassiness and gives a tiny hint of rose.
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Perfect colour
I used this hair dye on my virgin very dark brown almost black hair with a 30 volume developer instead of the 20 volume developer that comes in the packaging and the colour is beautiful. This will be the only hair dye I repurchase, my hair is a lovely warm chocolatey brown colour. Of course remember it all depends on your hairs natural tones
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Great value
Saves soo much money using a box dye and does the job
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Amazing hair dye
I bought the shade P11 and I absolutely love it. I usually use another brand that is well known however they didn’t do this shade which is platinum black. I was impressed that you put the colour on towel dried hair instead of dry hair, which all the other brands I have used instruct you to do. This was so much easier as I used a protein filler beforehand to help absorb this colour better as I’ve been struggling ever since I bleached my hair. Anyway this colour is absolutely beautiful and just what I wanted. It’s not as harsh as some black dyes I’ve used before and I personally prefer it. I’m so delighted with the result! Will definitely be using this from now on. My hair feels very silky and it’s so shiny. The conditioner provided is also amazing and better than others I’ve used, it really felt like a mask and there’s enough to use another few times. I Would highly recommend this brand.
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8.23
Love it! A warning though - it only leaves a slight hint of pink and that is only if your hair is light enough for it to show up. It knocks brassiness out of hair, I will keep buying this!
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Easy to use.
Lovely easy to use box dye.. beautiful colour. But it has faded quite alot. But it has been around 6 weeks since I last dyed my hair. Colour started to fade after 3/4 weeks.
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