Enhance and illuminate blonde hair with L'Oréal Professionnel Serie Expert Blondifier Cool Shampoo, an intensive cleanser that corrects brassy tones.

Enriched with Polyphenol derived from Açai Berry Extract, the light and silky formula envelops strands to replenish deep hydration whilst melting away dirt, impurities and excess oil for a fresh and clean feel. Violet Brightening Pigments work to neutralise any yellow tones to restore shine, vibrancy and health to hair.

Suitable for blonde hair.

Brand:
LOréal Professionnel
Range:
Serie Expert
Directions:

Apply evenly to wet hair. Lather. Rinse thoroughly. In case of contact with eyes, rinse them immediately.

Ingredients:

Aqua / Water, Sodium Laureth Sulfate, Disodium Cocoamphodiacetate,  Glycol Distearate, Glycerin, Citric Acid, Sodium Chloride, Polyquaternium-10, Sodium, Benzoate, Sodium Hydroxide, Hexylene Glycol, Salicylic Acid, Carbomer, Ci 60730 / Acid Violet, 43, Saccharum Officinarum Extract / Sugarcane Extract, Sodium Acetate, , 2-Oleamido-1,3-Octadecanediol, Isopropyl Alcohol, Euterpe Oleracea Fruit, Extract, Phenoxyethanol, Citrus Limon Peel Extract / Lemon Peel Extract, , Pyrus Malus Fruit Extract / Apple Fruit Extract, Camellia Sinensis Leaf, Extract, Maltodextrin, Parfum / Fragrance. C222943/1.

Volume:
300ml

L'Oréal Professionnel Serie Expert Blondifier Cool Shampoo 300ml

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GBP 10.7

RRP: £13.40

£10.70

Save: £2.70

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Enhance and illuminate blonde hair with L'Oréal Professionnel Serie Expert Blondifier Cool Shampoo, an intensive cleanser that corrects brassy tones.

Enriched with Polyphenol derived from Açai Berry Extract, the light and silky formula envelops strands to replenish deep hydration whilst melting away dirt, impurities and excess oil for a fresh and clean feel. Violet Brightening Pigments work to neutralise any yellow tones to restore shine, vibrancy and health to hair.

Suitable for blonde hair.

Brand:
LOréal Professionnel
Range:
Serie Expert
Directions:

Apply evenly to wet hair. Lather. Rinse thoroughly. In case of contact with eyes, rinse them immediately.

Ingredients:

Aqua / Water, Sodium Laureth Sulfate, Disodium Cocoamphodiacetate,  Glycol Distearate, Glycerin, Citric Acid, Sodium Chloride, Polyquaternium-10, Sodium, Benzoate, Sodium Hydroxide, Hexylene Glycol, Salicylic Acid, Carbomer, Ci 60730 / Acid Violet, 43, Saccharum Officinarum Extract / Sugarcane Extract, Sodium Acetate, , 2-Oleamido-1,3-Octadecanediol, Isopropyl Alcohol, Euterpe Oleracea Fruit, Extract, Phenoxyethanol, Citrus Limon Peel Extract / Lemon Peel Extract, , Pyrus Malus Fruit Extract / Apple Fruit Extract, Camellia Sinensis Leaf, Extract, Maltodextrin, Parfum / Fragrance. C222943/1.

Volume:
300ml

Frequently Bought Together

L'Oréal Professionnel Serie Expert Blondifier Cool Shampoo 300ml
This item
L'Oréal Professionnel Serie Expert Blondifier Cool Shampoo 300ml
£10.70
L'Oréal Professionnel Serie Expert Blondifier Cool Shampoo 300ml + L'Oréal Professionnel Blondifier Conditioner 200ml

Total Price: £22.65

Add both to basket
L'Oréal Professionnel Serie Expert Blondifier Cool Shampoo 300ml
This item
L'Oréal Professionnel Serie Expert Blondifier Cool Shampoo 300ml
£10.70
Add both to basket

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Customer Reviews

Overall Rating : 3.88 / 5 (8 Reviews)
  • 5 5 star reviews
  • 1 4 star reviews
  • 0 3 star reviews
  • 0 2 star reviews
  • 2 1 star reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

Perfect 🤩

This is the third time I have bleached my hair away from my natural brown, and I have used many many purple shampoos in the past, but none have been as great as this one! It took the yellow ring right out of my hair and has left me with the best icy white result I was looking for! Works perfectly would definitely recommend!

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Amazing!!

I use this alongside the conditioner and olaplex, my bleached hair has never been healthier!!

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Cool shampoo

Waste of money. Didn't tone brassy blonde tones in hair and left hair feeling heavy and not clean.

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Gentle and non drying

Lovely smelling, gentle and doesn’t dry out your hair like other purple shampoos. 

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Love this product

The 2nd time buying this product from Lookfantastic. Best price anywhere online. Recommended by my hairdresser, and what a difference it makes in keeping my colour looking good. As always, great service from Lookfantastic!

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Very nice

I really like this shampoo. It does what it says, feels nice and smells nice and I notice that my blonde highlights look fresh and nice for much longer.

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Not happy

I used to love the blonde shampoos from L’Oréal. However since they’ve changed I can honestly say that I hate this shampoo. Even after washing my hair like 4-5 times and rinse it really well, the hair never really feels clean. And unfortunately same happened to my mom. Not buying again

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fantastic

This stuff is amazing and really cooled down my bleached blonde hair. Now on the look out for other products in this range. I would give note of caution if you use this every wash you will end up with a lilac tint to hair, once a week or every other wash is fine. I am currently trying to grow out my natural hair colour which is (white/ Silver) I put this on the old bleached blonde to cool tone down, happy with it so far

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