Color Wow Color Control Purple Toning + Styling Foam 200ml

A violet-tinted mousse designed for blonde hair that eliminates yellow and brassy tones, while maintaining flexibility.

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Recommended Retail Price: £19.50 Current price: £14.63

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Image 3 - A side-by-side image showing a woman with long, wavy blonde hair on the left labeled BEFORE and the same woman with straight, sleek blonde hair on the right labeled AFTER.
Image 4 - A cylindrical white spray bottle labeled WOW Color Control is surrounded by six icons indicating features such as cruelty-free, vegan, and no alcohol, with text stating it neutralizes yellow brassiness in light shades, renews elasticity and boosts volume, and mentions it is lightly-tinted and free of messy inky dyes.
Image 5 - A close-up image of a creamy purple product with a swirl shape, featuring text that states 91% of testers said their color was noticeably brighter + brass-free after one use, with a note below it that says based on an independent consumer study.

Catering specifically for blonde hair, the Brass Banned Correct and Perfect Mousse from Color WOW works to banish unwanted yellow and brassy tones.

Formulated with innovative plasticisers, the pale violet tinted mousse prolongs vibrancy of colour, whilst maintaining flexibility to make styling easier. Expect healthy-looking, luminous locks with enhanced radiance.

Alcohol-free.

Shake well. Hold upside down and dispense into palm. Apply evenly to damp hair and style as usual.

Aqua/Water, VP/VA Copolymer, Isobutane, Propane, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Methyl Hydrogenated Rosinate, Parfum/Fragrance, Benzalkonium Chloride, Diazolidinyl Urea, Panthenol, Amodimethicone, Myristamidopropyl PG-Dimonium Chloride Phosphate, Trideceth-12, Cetrimonium Chloride, Iodopropynyl Butylcarbamate, PPG-5-Ceteth-20, Linalool, Hexyl Cinnamal, CI 60730 (D&C Violet 2)

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.