Color Wow Root Cover Up 1.9g (Various Shades)
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RRP: £29.50 Current price: £22.10
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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together

This item
Color Wow Root Cover Up - Platinum 2.1g
RRP: £29.50 Current price: £22.10
Save £7.40 ( 25% Off )
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Customer Reviews
5 stars rating 193 reviews
4 stars rating 88 reviews
3 stars rating 42 reviews
2 stars rating 23 reviews
1 stars rating 27 reviews
Top Customer Reviews
We really appreciate your thoughts! Our customer reviews on LOOKFANTASTIC are as real and authentic as our love for beauty, and we’re proud that they belong just to you and don’t reflect the opinions of us or The Hut Group.
Just ok…
Love this brand but not overly impressed with this product. Really difficult to get good coverage and doesn’t really look that good.
by Louise Verified Purchase
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Wow Product
So easy to apply and improved finishing effect compared to previous spray products used which cause stickiness. This powder is long lasting and covers up unsightly grey roots perfectly. Will definitely re-purchase.
by FiFi Verified Purchase
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Good but very dark
This works well compared to the spray alternatives that go everywhere. But very dark- I got dark brown but nearly black so go a shade lighter.
by Michelle Verified Purchase
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No coverage what so ever
My grey hairs are curly and are growing on different parts of my hair. I get no coverage from using this product even though I put a lot on the brush. Not happy.
by Madeline Verified Purchase
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Works really well
Good coverage and the small compact is is really handy. The double ended brush is handy too!
by Joanne Verified Purchase
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Perfect for inbetween visits to to Hairdressers
Great for covering up greys before your next hairdressers appointment
by Hayley Verified Purchase
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Root touch up
Works really well at covering greys, pushes you through until your next hair appointment, doesn’t make head itchy like I find the sprays do
by MELANIE Verified Purchase
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The best cover up
This is the only product that covers my grru
by Rachel Verified Purchase
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Does the trick!
My parting is a bit wide so I use this on my scalp and it does not budge at all! I can't speak for using this on grey hair, but it works super well for what I need it for.
by TW Verified Purchase
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Works
Really love this hides my side white hairs and where I’m thinning .
by Sophie Verified Purchase
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