Color Wow Root Cover Up 1.9g (Various Shades)
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£29.50
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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together

This item
Color Wow Root Cover Up - Platinum 2.1g
£29.50
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Customer Reviews
5 stars rating 194 reviews
4 stars rating 88 reviews
3 stars rating 42 reviews
2 stars rating 23 reviews
1 stars rating 27 reviews
Top Customer Reviews
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Amazing
This is better that any other root touch up I’ve ever used! My Clairol equivalent went straight in the bin after trying this. This stays and lasts for the day and night and the colour blends perfectly
by Natasha Verified Purchase
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Good
Covers roots well but I find when they’re very grown out they can be hard to cover
by Summer Verified Purchase
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The best
As I’m turning to leave colouring my hair for a bit longer. This touch up powder is brilliant..,, bit pricey compared to a spray but much much better and it last ages. Highly recommend
by Susan Verified Purchase
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Can't be without
I love this hair Wow cover up for when my grey starts to come back. I don't want to keep dying my grey every couple of weeks so this really helps extend the time inbetween colouring my grey roots for a few weeks longer . It looks so natural and you can't notice I've used a cover up product
by Mandy Verified Purchase
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High hopes!
Bought for alopecia coverage it does to a certain degree which is better than nothing
by Louise Verified Purchase
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Pefect
I love this product , good quality, good lasting , Prefect size
by Shirin Verified Purchase
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Awful
This product is awful, total waste of money
by Saskia Verified Purchase
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Great 😍
It's so easy to use But need to replay few times same time to give rich coverage Very natural looking
by um Verified Purchase
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Perfect
Perfect for in between your hair appointments. Great coverage. Stays on till you wash out. Highly recommend.
by Janine Verified Purchase
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Fabulous
Love this and have repurchased several times. Really gives the illusion of thicker hair and will keep buying this. I lost hair after having a baby and this hides that.
by Alison Verified Purchase
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