Color Wow Root Cover Up 1.9g (Various Shades)
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£29.50
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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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This item
Color Wow Root Cover Up - Platinum 2.1g
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Customer Reviews
5 stars rating 194 reviews
4 stars rating 88 reviews
3 stars rating 44 reviews
2 stars rating 23 reviews
1 stars rating 27 reviews
Top Customer Reviews
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Good product
Have used a few of these types of products on my very dark hair whengrey roots start to come in. Works really well and can build it easily. Does not leave my hair feeling sticky like others and also does not come off when running on the rain, as I learned.
by Jo Verified Purchase
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Not as good as expected
The light brown is quite dark, darker than it appears on the photo. It does cover well but it transfers onto face and hands if you touch your hair.
by EmLy Verified Purchase
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Does a good job
Started using this in Covid and loved it. So much nicer than the sprays when covering up Grey regrowth
by Kazzah Verified Purchase
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Works
It does work but takes a bit more than you would think at first.
by Scubagirl Verified Purchase
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LOVE
love this, have tried many others and this is the best, doesn’t stain my scalp and can apply precisely
by Chloe Verified Purchase
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The best
Such long lasting, I’ve had it a year and used it a lot and still not even hit pan
by Heather Verified Purchase
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Perfect
Love this! Perfect for in between getting my roots down. I’ve tried spays and much prefer this powder- it doesn’t leave my hair cakey
by Alex Verified Purchase
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Magic buy
Perfect to cover my gray hair ....I love love it
by Gifftt Verified Purchase
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Disappointed
Read so many reviews before I bought this but was quite disappointed. It’s easy to apply and I got the right colour match but it didn’t seem to last well in my hair and definitely didn’t last until the next hair wash.
by Lisa26 Verified Purchase
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Wow colour touchup
Having tried many products to touch up my greys . This has to be the best I’ve used . The coverage is amazing and I like that it is a double ended brush
by Bex Verified Purchase
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