Color Wow Root Cover Up 1.9g (Various Shades)
Get 148 LF Beauty Plus+ Points
£29.50
Or 4 interest free payments of £7.37 with
In stock | Usually dispatched within 24 hours

Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together

This item
Color Wow Root Cover Up - Platinum 2.1g
£29.50
Other Customers Bought
Customer Reviews
5 stars rating 194 reviews
4 stars rating 90 reviews
3 stars rating 44 reviews
2 stars rating 23 reviews
1 stars rating 27 reviews
Top Customer Reviews
We really appreciate your thoughts! Our customer reviews on LOOKFANTASTIC are as real and authentic as our love for beauty, and we’re proud that they belong just to you and don’t reflect the opinions of us or The Hut Group.
Decent coverage
This product is good to cover greys
by Lisa Verified Purchase
Was this helpful?
Amazing for grey roots
I buy this product all the time as it’s a life saver between colouring my roots. They grow in every 4 weeks and I get about 2 weeks of this on top without having to properly colour them. The colours are a great match for most hair. I have the medium brown and the lighter brown for the summer when I go lighter. Def worth the money!
by Alex Verified Purchase
Was this helpful?
Can’t be without this
Absolutely a life saver for re-growth between colouring. Light brown is ideal for my hilighted hair
by Claire Verified Purchase
Was this helpful?
Ok
Good amount of colour but a lot of work to cover the greys. The sprays are a lot easier
by Emily Verified Purchase
Was this helpful?
Wow Dark Brown Root Cover Up !
I start with a small amount of product and build it up where needed and it covers nicely. It fills the hairline to look more full and covers the greys well ! It also stays put longer than I expected! X
by LookHoneyx Verified Purchase
Was this helpful?
Colour Wow root cover
I will say it does the job of covering the grays hair but the brush is very stiff and is not helping
by Malgorzata Verified Purchase
Was this helpful?
Yeah wow!
This is seeing me through in between hair appointments, the best out there for sure
by Lisa Verified Purchase
Was this helpful?
Not worth it
Not great transfers everywhere better using normal eyeshadow
by Kirsty Verified Purchase
Was this helpful?
Disappointing
Purchased this for myself & my daughter who are both naturally dark blonde/ mousey blonde & it is nothing like it is demonstrated in the Wow video....... multiple applications makes the hair very slightly lighter & just leaves a glitter on the scalp. Waste of money. Love the other Wow products, this one is just disappointing
by Lyd Verified Purchase
Was this helpful?
Wow!
This is a repeat purchase. I first bought this product at the start of lockdown and have just started using the new one recently- excellent value for money and lasts and lasts. I used it for co ring greys around my hairline and filling in sparse hair at temples.
by Gillian Verified Purchase
Was this helpful?