Give your eyes a just-applied look that will last all day with the Urban Decay Eyeshadow Anti-Ageing Primer Potion. The anti-aging formula glides over eyelids effortlessly to give you all-day, crease-free, vibrant colour. Formulated with advanced polymer technology, the primer fills in any imperfections, preparing lids for eyeshadow application. Just a tiny amount, applied before colour acts as an eyeshadow magnet to give you long-lasting, luminous colour. Beautifully packaged in a stunning purple ombre tube with a jewelled cap, the primer can be applied directly from the tube or with the flocked wand applicator.

Cruelty free. Not tested on animals.

Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales. 

 

Brand:
Urban Decay
Directions:

Smooth a tiny amount over eyelids directly from the tube or with the flocked applicator before applying colour. 

Ingredients:

Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil.Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide ,Aqua (Water/Eau). [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

Volume:
10ml

Urban Decay Eyeshadow Anti-Ageing Primer Potion 10ml

FREE UK DELIVERY OVER £25
  • Vegan
GBP 19.5

£19.50

Payment will be taken every month. months.

Item limited to max quantity of 5

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Give your eyes a just-applied look that will last all day with the Urban Decay Eyeshadow Anti-Ageing Primer Potion. The anti-aging formula glides over eyelids effortlessly to give you all-day, crease-free, vibrant colour. Formulated with advanced polymer technology, the primer fills in any imperfections, preparing lids for eyeshadow application. Just a tiny amount, applied before colour acts as an eyeshadow magnet to give you long-lasting, luminous colour. Beautifully packaged in a stunning purple ombre tube with a jewelled cap, the primer can be applied directly from the tube or with the flocked wand applicator.

Cruelty free. Not tested on animals.

Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales. 

 

Brand:
Urban Decay
Directions:

Smooth a tiny amount over eyelids directly from the tube or with the flocked applicator before applying colour. 

Ingredients:

Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil.Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide ,Aqua (Water/Eau). [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

Volume:
10ml

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Customer Reviews

Overall Rating : 4.56 / 5 (9 Reviews)
  • 7 5 star reviews
  • 1 4 star reviews
  • 0 3 star reviews
  • 1 2 star reviews
  • 0 1 star reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

Urban Decay eyeshadow anti- ageing primer potion 10ml

This is a must have in your make up, makes your eyeshadow look great and the eyeshadow actually stays on! Really recommend this! 

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Disappointing

Have always used the original primer potion which I love. It was sold out when I went to repurchase so I got this instead. Different consistency. Very oily. Takes too long to dry in. Wouldn't purchase again. Will go back the original one.

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Keep buying it!

I love the fact that it hydrates the eye lids and the eye shadows stay in place!

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Excellent

Great purchase, applies easily. Eyeshadow lasts all day on top and doesn’t crease.

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Smooth

Makes my eye area very smooth so easy to apply makeup. Looks really good. 

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Effective product

Easy to apply and effective at improving eyeshadow quality. Make sure no other products are on the eye though because it will cause texture problems if any face powder or concealer for example get mixed up with it.

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Great

I loveeeeee this product, my eyeshadow will be looking on point while sitting on my sofa for the next few months !!

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The Eyeshadow Primer To Go To - 5*

I've tried many eyeshadow primers which were really unsuccessful (too oily or would not last), I thought I would give this one a go due to having good ratings and I was not disappointed! My eyeshadow and eyeliner literally last upto a whole day, even though I have hooded eyelids it just works amazingly, would definitely buy another once I run out.

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A classic

I switched from the original primer potion to this because it eliminates any creasing on my eyes. My eyelids are especially oily and for me this is more effective. I wore this for my wedding day and it lasted for over 12 hours. My only dislike is the doe foot applicator wand. I much preferred it when it was in a squeeze tube because it’s more hygienic.

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