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Backed by state of the art science and a legacy in innovation dating back to the 1960’s, Redken was the first company to take a scientific approach to hair and discover the formula that remains the alpha and omega of haircare to this very day: PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR.
Redken is trusted by millions of hair professionals worldwide and is loved by the fashion and beauty press for its scientific hair prescriptions to deliver powerful transformations that preserve the health of hair.