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Noughty

Born 2016, Noughty is the natural haircare brand creating plant-powered, science-backed hair and scalp solutions designed to deliver good hair days, every single day. From their Wave Hello range, created to hydrate and define every coil, curl and wave, to the innovative Get Set, Grow formulas that support density the natural way, Noughty offers targeted solutions for every hair and scalp concern - powered by 97% natural ingredients.​

Great hair aside, Noughty has always been rooted in values. Every product is certified Cruelty Free and Vegan and packaged with recyclability in mind. So, if you’re looking for a haircare transformation you can feel truly good about, there’s no better place to start than Noughty. No nonsense, no BS (bad stuff), just great hair that doesn’t cost the earth.

NOUGHTY BESTSELLERS

MORE THAN HAIRCARE

Noughty strikes the perfect balance between high-performance formulations that deliver, with thoughtful values around people, paws and planet. Each Noughty product is cruelty free and made from at least 97% natural ingredients, as well as being free from sulphates and silicones. Noughty’s mission? To improve hair and scalp health one follicle at a time.