Reinventing Haircare with Rice Water
Inspired by centuries-old Japanese beauty rituals, Shu Uemura’s Izumi Tonic collection harnesses the power of rice water to revitalise fragile hair. This strengthening range delivers resilience, thickness, and shine without weighing hair down, combining tradition with modern haircare science for visibly improved results.
Each formula — from the lightweight shampoo and conditioner to the rich mask, serum, and energising hair water — is enriched with amino acids and nutrients that help reinforce hair fibres, reduce breakage, and promote healthier-looking lengths over time. Suitable for all hair types, especially fine or weakened strands, Izumi Tonic transforms hair with every wash into stronger, smoother, and more manageable locks.
Whether used individually or as part of a full-strengthening routine, Shu Uemura Izumi Tonic is a luxurious ritual for those seeking long-lasting resilience, softness, and salon-grade shine at home.
