Skinimalism, predicted to be 2021’s biggest trend, takes a ‘less is more’ approach to beauty. Think glowing skin, minimalist looks and natural luminosity. Lightweight, second skin coverage plays a key role in this trend, with hydrating CC and BB creams, tinted moisturiser, or Hyaluronic Acid-infused foundation at the forefront. Bridging the gap between makeup and skincare, Skinamalism encourages hybrid beauty routines, allowing you to invest in products that provide smooth, flawless results whilst providing your skin with nutrient-rich ingredients. Are you in?
