Give your blonde hair a new lease of life with Fudge Professional’s toning shampoo, designed to keep light-coloured strands at their best. Specially formulated to counter yellow tones while repairing the appearance of damage, the purple shampoo uses salon-quality technology to deliver exceptional results at home.

Thanks to Opti-PLEX™ technology, you can enjoy up to 95% stronger hair* that resists breakage for a longer-looking, fuller-feeling finish. It’s ideal for reinforcing fibres and bonds that have been damaged after being exposed to harsh environments or treated with chemicals and styling tools. The shampoo also contains purple micro-pigments that target any brassiness, keeping your blonde cooler for longer.

Completely weightless, the shampoo won’t cause unwanted feelings of heaviness, yet smooths cuticles for a sleeker end result. With regular use, hair will be twice as soft and ten times as smooth**. Topped off with FragranceFuse™ technology, your mane will stay fragrant for up to 24 hours.

*Tested by breakage.

**When used with Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and PlEX reconstruction.