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Add incredible shine, body and volume to your hair with Joico Joiwhip Firm Hold Designing Foam. This foam is designed for your extreme styles. It’s replacing Joico I.C.E. Whip Firm Hold Designing Foam.
It’s an alcohol free, designing foam that is enriched with Kukui nut oil to add amazing volume and sheen. Joiwhip has UV protectants, which condition and protect against daily environmental stress.
Directions of Use:
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
I really can't say enough good things about this product. I have quite fine, naturally curly hair and this product is amazing-it gives great curl definition, lasting hold and made my hair super shiny. My curls looked fantastic, even on day two after a windy and damp morning spent hill walking. Initially there is some crispness which soon disappears (give your curls a gentle shake after drying!) and it's quite concentrated so you need to use only a small amount. Absolutely adore it, definitely an all time favourite product, please NEVER reformulate or discontinue Joico!
Thu May 18 19:44:56 BST 2017 by
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I have been scouting around for a new mousse after my previously and much loved Ojon was discontinued. I read some reviews online for the Joico and thought I'd give it a try, and, at half the price of the Ojon, it was definitely worth a go! I have curly hair but it's not thick and I needed not only volume but something to keep the corkscrew curls in without getting the dreaded frizz. Other, cheaper shampoos just don't compare to this. I had 2 comments the first time I used it, both saying my hair looked lovely and asking had I done something different to it. My hair was shinier, the colour brighter and the curls were back. I was instantly smitten. This is a generous sized bottle and worth every penny. I don't wash my hair every day and therefore it will last me a good while. As previous reviews have said, when you squirt it out, it is pretty 'flat' looking but plumps up immediately so it's easy to overdo the amount if you're not careful. Not that much is needed to get a great result. Highly recommended for all you curly girls!
Thu Mar 02 16:54:38 GMT 2017 by
Holds my unruly wavy hair for a few days. Just need to use enough, good size tennis ball for my chin length hair. After sleeping I just lightly scrunch my hair with damp hands and the style holds again all day. I can do this for a couple of days before washing again and reapplying more mousse. Be warned it does feel sticky in your hands when applying but once my hair is dry it doesn't, it just feels soft. If your hair feels crunchy when dry then you have used too much! it doesn't dry my hair out either. This is the best mousse I have used yet.
Fri Jul 15 11:31:54 BST 2016 by
I love this product. I find with other curl mouse they have no hold but joiwhip sure does , I think I have tried every product out there and this is the only one that does the job.
Tue May 24 07:55:28 BST 2016 by
Worth it i really like it . Its light weight formula but holds hair well. Smell really great and makes hair shiney .
Fri Feb 12 11:58:03 GMT 2016 by
Always makes my curls defined with a strong hold, smells lovely too x
Mon Aug 03 18:45:48 BST 2015 by
Good curl definition and hold when paired with my Pureology precious oil.
Sat Oct 19 20:05:37 BST 2013 by
This Joico JoiWhip is a very good mousse for my long, fine hair.
Tue Aug 27 12:51:33 BST 2013 by
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