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Opening shot of female model with medium length dark hair; moving hands through hair when facing mirror. Text overlay of Kérastase Paris logo and copy of 'Help fight hair-fall due to breakage'. Shot moves to model reaching for Genesis Bain Nutr-Fortifiant Shampoo, displayed next Genesis Masque Reconstituant Hair Mask. Text overlay displaying 'formulated for strength & resilience'. Model applies shampoo to hand before working through hair. Text overlay of 'scientifically tested formulas'. Shot transitions to Genesis Fondant Renforcateur Conditioner being applied to hand with text overlay of 'Up to 84% less hair-fall due to breakage* disclaimer'. Model begins to work conditioner through mid-lengths and ends before moving to application of Genesis Defense Thermique Treatment, also working through mid-lengths and ends. Text overlay of 'formulated with ginger root, edelweiss and aminexil'. Shot moves to model smiling at camera with finished look. Overlay of Kérastase Paris Logo and 'award winning professional luxury haircare'.
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Cleanse and fortify your locks with the Kérastase Genesis Bain Nutri-Fortifiant Shampoo. Designed to revive dull, weakened strands that are prone to falling, this shampoo clarifies the scalp while reinforcing the hair fibre, helping to leave tresses fresh and resilient.
Releasing a host of nourishing ingredients, the powerhouse formula nurtures from the roots through to the ends of the hair. Antioxidant-rich Edelweiss Native Cells work to enhance suppleness while rejuvenating individual strands with strengthening properties. Soothing Ginger Root delivers anti-inflammatory benefits to calm and comfort the scalp, helping to lay down a stronger foundation for the growth of healthy-looking hair.
Aquaxyl aids in the improvement of moisture retention, locking in a burst of hydration that fights against dryness. The shampoo works into a creamy lather, purging unhelpful dirt, oils and bacteria to ensure hair is left thoroughly cleansed and silky-smooth to touch.
Lather into wet hair, then rinse.
Aqua / Water / Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Dimethicone, Citric Acid, Hexylene Glycol, Sodium Benzoate, Sodium Hydroxide, Amodimethicone, Carbomer, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Glycerin, Salicylic Acid, Limonene, Glycol Distearate, Mica, Peg-100 Stearate, Linalool, Steareth-6, Phenoxyethanol, Coco-Betaine, Trideceth-3, Ci 77891 / Titanium Dioxide, Benzyl Salicylate, Coumarin, Zingiber Officinale Root Extract / Ginger Root Extract, Citral, Benzyl Alcohol, Citronellol, Acetic Acid, Fumaric Acid, Xylitylglucoside, Anhydroxylitol, Leontopodium Alpinum Callus Culture Extract, Xylitol, Xanthan Gum, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Parfum / Fragrance.
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