BLEACH LONDON Cherry Cola Permanent Kit

A glossy pinky-purple hair dye kit for permanent, long-lasting colour - no bleach required.

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Achieve a luminous pink purple finish with this expertly developed at-home colour kit by Alex Brownsell and her team of professional colourists. Designed to lighten and deposit colour in one step, the vegan formula combines salon-quality pigments with a custom-strength developing system to deliver multi-dimensional results with visible impact—even on darker hair.

Set Contents:

Lighten & Colour Cream 3ml
A dual-action formula that lifts and deposits colour simultaneously, creating a glossy pinky-purple tone without the need for bleach. Designed for even coverage, it works across all hair types while helping to blend greys for a seamless result.

Go Lighter Developing Lotion 60ml
Formulated to activate the colour system, the developing lotion ensures consistent lift and optimal colour payoff, enhancing depth, dimension and overall vibrancy.

Keep It Sealed Post-Colour Treatment 20ml
A conditioning treatment designed to help seal the hair cuticle post-colour. It works to lock in vibrancy while enhancing shine, leaving hair feeling silky-soft, smooth and polished.

Step 1: Divide hair into 4 quarters and secure.
Step 2: Mix the Conditioner Colour tube & Colour Booster with the Go Lighter Developing Lotion.
Step 3: Take thin slices of hair and paint on the colour.
Step 4: Coat every strand.
Step 5: Leave colour on according to instructions provided.
Step 6: Wash out the colour and shampoo.
Step 7: Apply Seal The Deal Conditioner.

Colour Booster: Aqua (Water), Basic Red 51, Hydroxyethylcellulose, Sodium Benzoate, Citric Acid.

Go Lighter Developing Lotion: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.

Keep It Sealed Conditioner: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.