Color Wow Root Cover Up 1.9g (Various Shades)
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£29.50
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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together

This item
Color Wow Root Cover Up - Platinum 2.1g
£29.50
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Customer Reviews
5 stars rating 194 reviews
4 stars rating 88 reviews
3 stars rating 42 reviews
2 stars rating 23 reviews
1 stars rating 27 reviews
Top Customer Reviews
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brilliant
fabulous at covering up in between salon appointments, stays put until next wash day
by Baldish Verified Purchase
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Not the best
This really doesn’t work as much as it says it does
by Stacey Verified Purchase
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little gem
does the job when you can’t be bothered to get the roots done , easy to apply, cannot be without this , perfect colour match too
by Baldish Verified Purchase
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Great lightweight grey coverage
Bought to replace the root cover sprays which make my hair feel overloaded and greasy. This is super fast to apply, feels much lighter on my hair and gives me the grey coverage I need to manage the last couple of weeks before hair appointment!
by Sarah Verified Purchase
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Wow
This is by far the best root touch up I’ve ever used
by Dee Verified Purchase
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Not great
I would say the dark brown is more a light brown. It takes a lot of product to cover greys too!
by Stacey Verified Purchase
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Disappointed
Not the best coverage. Love colour wow products but have been disappointed with the coverage of this. Can’t even see it. I have dark/grey roots and very light highlights bought the platinum. Also expensive for amount of product
by Anonymous Verified Purchase
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Not really blonde
I ordered the blonde shade but it’s more like light brown. Does not really look like advertised. Should have purchased the lighter shade to look more like highlights to cover roots.
by Sharon Verified Purchase
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Hardly shows up
Disappointed after hearing good reviews. Didn’t notice a difference after application
by Liv Verified Purchase
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Perfect for in between hair appointments
I’ve recently gone back to brunette and needed something to help cover the roots. This does the trick and seems to last quite well too. Only used once but I’m impressed so far.
by Little_One_ Verified Purchase
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