Joico

Joico Defy Damage Protective Shampoo 1000ml (Worth £75.67)

A sulphate-free shampoo that reduces damage by up to 80%, strengthens strands, and nourishes hair from the inside out.

Get 282 LF Beauty Plus+ Points

Join Loyalty program

£56.40

Or 3 interest free payments of £18.80 with frasers plus

Quantity:

In stock | Usually dispatched within 24 hours

Image 2 - A split image of a womans hair and face showing a before and after comparison with frizzy hair on the left and smooth shiny hair on the right, with the text BEFORE AFTER JOICO. Image 3 - A bottle of Joico Defy Damage Protective Shampoo on a pink and purple background with text JOICO DEFY DAMAGE PROTECTIVE SHAMPOO for bond strengthening & color longevity SHAMPOOING PROTECTEUR pour renforcer les liaisons et prolonger la durée de la couleur CHAMPU PROTECTOR para reforzar enlaces y prolongar el color SmartRelease 300 ml / 10.1 fl oz PROTECTIVE SHAMPOO for all hair types Gently sloughs away dirt and debris without roughing up the hair cuticle Free from SLS/SLES sulfates. Image 4 - A Joico Defy Damage Protective Shampoo bottle is shown with ingredients and text reading Joico DEFY DAMAGE PROTECTIVE SHAMPOO for bond strengthening & color longevity SHAMPOOING PROTECTEUR pour renforcer les liaisons et prolonger la durée de la couleur CHAMPÚ PROTECTOR para reforzar enlaces y prolongar el color SmartRelease 300 ml / 10.1 fl oz Arginine Products containing this amino acid help protect hair and rebuild it from the inside out Protective Lipid A first line of defense that helps prevent thermal chemical styling and UV damage Moringa Seed Oil Rich in antioxidants vitamins A and E zinc & silica Helps boost shine and softness. Image 5 - The image displays the Joico Defy Damage Routine featuring Step 1 Shampoo with Protective Shampoo for bond strengthening and color longevity, Step 2 Condition or Treat with Protective Conditioner or Protective Masque for bond strengthening and color longevity, and Step 3 Treat with Protective Shield to guard against thermal and UV damage, with all product labels showing multilingual descriptions, volume, and SmartRelease text. Image 7 - Three Joico Defy Damage hair products, shampoo, conditioner, and masque, are arranged on geometric platforms with the text JOICO the joi of healthy hair Prevent daily damage, for loveable, healthy hair.

Strengthen your strands with the Defy Damage Shampoo from Joico. Reducing damage by up to 80%, this shampoo will bring you results from the very first use.

Complete with smart release technology, this shampoo has a one-of-a-kind liposome delivery system that continuously releases nourishing ingredients to hair. This includes Rosehip Oil and Keratin, which strengthen and repair hair. Infused with a powerful blend of antioxidants, including Moringa Seed Oil and Vitamin E, the formula helps to create damage-resistant hair, while the Protective Lipid elements prevent thermal and chemical damage. Finally, this formula is complete with Arginine, a smart-bonding molecule that works at the follicle to encourage bond renewal.

Fighting the effects of heat damage and environmental pollution, this shampoo nourishes your locks from the inside out, making it up to 5x stronger. What’s more, it helps your hair colour last longer, maintaining up to 90% of its vibrancy. Hair will be left soft, shiny and healthier looking.

Sulphate-free.

Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine Hcl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Tetrasodium Edta, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Benzoic Acid, Benzyl Alcohol, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Benzoate, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.