Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)

An eye primer designed to enhance the longevity of eye makeup and minimise creasing.

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Image 1 - A purple tube of Urban Decay Eyeshadow Primer Potion is shown next to a list of product features which reads LONG-LASTING FORMULA CREASE-RESISTANT SUPER-CREAMY TEXTURE VEGAN URBAN DECAY EYESHADOW PRIMER POTION ORIGINAL. Image 2 - Two close-up images show an eye with purple eyeshadow, the left eye showing creasing, the right eye showing smooth eyeshadow, with the text PREVENTS CREASING WITHOUT WITH. Image 3 - A purple tube of Urban Decay Eyeshadow Primer Potion with applicator and swatch is shown with the text URBAN DECAY EYESHADOW PRIMER POTION ORIGINAL SUPER CREAMY TEXTURE. Image 4 - Image shows close-ups of eyes with purple, lilac, and yellow eyeshadow looks, with text labels WITHOUT and WITH on the bottom yellow eyeshadow comparison. Image 5 - A doe-foot applicator tip covered in makeup is shown over a swatch with the text EASY PRECISION APPLICATOR. Image 6 - Two tubes of Urban Decay Eyeshadow Primer Potion, labeled UD URBAN DECAY EYESHADOW PRIMER POTION ORIGINAL, are shown side-by-side in a full size and a travel size, with text labels pointing to them FULL SIZE and TRAVEL SIZE.

Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.

Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.

Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

Please Note: Ingredients may vary per shade.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.