VIRTUE

VIRTUE Damage Reverse Serum 50ml

A powerful serum that visibly strengthens and repairs weak, damaged strands.

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£59.00

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Image 1, after using damage reverse serum. image 2, hair strand before, same strand after 5 uses. in an independent clinial study, with continued use, damage reverse serum has shown consistent improvement in strand resilience to guard against future damage. image 3, 98% of split ends repaired instantly. in an independent clinical study with continued use, damage reverse serum has shown consistent improvement in strand resilience to guard against future damage. hair strand before and same strand after. image 4, 5, 6 and 7, before and after. image 8, damage reverse key claims. instantly repair forever protect. 98% of split ends repaired in one use. clinically proven cuticle to cortex hair repair. in an independent clinical study with continued use, damage reverse serum has shown consistent improvement in strand resilience to guard against future damage. hair strand before, same strand after 1 use, same strand after 5 uses. image 9, start with damage reverse serum = daily leave in treatment instantly repairs damage, protects for future harm. finish with healing oil = everyday hair enhancer hydrates and adds shine protects from UV damage. image 10, all virtue products are free of = sulfates, parabens, phthalates, synthetic colours and dyes, gluten free, cruelty free, vegan. image 11, when to apply = as the first step in your hair care routine before styling, daily or as needed. how to apply = 2-3 pumps on damp or dry hair from roots to ends. image 12, key ingredients. highest concentration of alpha keratin 60KU = patented, 100% hair identical protein clinically proven to repair and strengthen all textures. tremella mushroom - helps hydrate and retain moisture. solar protection complex = protects against againg, drying and colour depleting effects of UV exposure. image 13, what it is = daily leave in treatment. what it does = instantly repairs damage and protects hair from future harm. perfect for all hair types.

Powered by Alpha Keratin 60ku®, VIRTUE’s pioneering protein, the Damage Reverse Serum strengthens the look and feel of hair. The multi-purpose treatment visibly repairs brittle strands and protects against future damage.

Enriched with Biomimetic Peptide Technology, the formula diminishes the appearance of split ends and breakage, supported by tremella mushroom for a boost of nourishing hydration. Meanwhile, a Solar-Protection Complex utilises an abundance of peptides to defend against environmental aggressors that can contribute to drying and colour fading. Hair looks smooth and full of body with continued use.

When to Use: As the first step in your routine on wash days or as needed.
Recommended Amount: 2-3 pumps.
Application: Apply onto clean, damp hair just below the roots and to the ends.

Alpha Keratin 60ku®: A proprietary human keratin protein that promotes stronger-looking hair
Tremella Mushroom: A superfood utilised in cosmetics for its water retention properties

Aqua (Water, Eau), C13-15 Alkane, Coconut Alkanes, Propanediol, Glycerin, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Salvia Hispanica Seed Extract, Keratin, Polyglyceryl-3 Methylglucose Distearate, Squalane, Quercus Petraea Fruit Extract, Copper Tripeptide-34, Palmitoyl Dipeptide-52, Citrus Paradisi (Grapefruit) Fruit Extract, Camellia Sinensis Leaf Extract, Panthenol, Arginine, Hydrolyzed Vegetable Protein, Linum Usitatissimum (Linseed) Seed Extract, Quaternium-95, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Extract, Caesalpinia Spinosa Fruit Pod Extract, Lauryl Glucoside, Jojoba Esters, Polyglyceryl-6 Laurate, Shea Butter Ethyl Esters, Hydrogenated Ethylhexyl Olivate, Myristyl Glucoside, Coco-Caprylate/Caprate, Tremella Fuciformis Polysaccharide, Oryza Sativa (Rice) Bran Water, Centella Asiatica Extract, Ethylhexylglycerin, Hydroxypropyltrimonium Hydrolyzed Rice Protein/Siloxysilicate, Helianthus Annuus (Sunflower) Seed Oil, Polyglyceryl-10 Laurate, Phospholipids, Hydrolyzed Linseed Seed, Sodium Dilauramidoglutamide Lysine, Populus Tremuloides Bark Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Bran Extract, Itaconic Acid, Sodium Phytate, Oryza Sativa (Rice) Seed Protein, Xylitol, Phytic Acid, Citric Acid, Caprylyl Glycol, Helianthus Annuus (Sunflower) Sprout Extract, Calcium Gluconate, Caprylic Acid, Parfum (Fragrance), Galactoarabinan, Gluconolactone, Trehalose, Maltodextrin, Leuconostoc/Radish Root Ferment Filtrate, Phenoxyethanol, Chlorphenesin, Sodium Hydroxide, Sodium Benzoate, Sodium Phosphate, Potassium Sorbate, Benzyl Salicylate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.