Achieve a flawless, long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.

Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, whilst preventing creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.

Cruelty free. Not tested on animals.

Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales. 

 

Volume:
10ml
Directions:

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Ingredients:

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate ,Aqua (Water/Eau)., [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

Please Note: Ingredients may vary per shade. Please refer to packaging for specific ingredients list.

Brand:
Urban Decay

Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)

FREE UK DELIVERY OVER £25
  • Vegan
GBP 19.5

£19.50

Payment will be taken every month. months.

Item limited to max quantity of 5

( 0 item is in your basket items are in your basket )

 

In stock

-

Usually dispatched within 24 hours

Live Chat

Average connection time 25 secs

Average connection time 25 secs

Delivery & Returns

To see our available delivery options please Click here

If I'm not completely happy with my item?

Please see our returns policy.

Achieve a flawless, long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.

Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, whilst preventing creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.

Cruelty free. Not tested on animals.

Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales. 

 

Volume:
10ml
Directions:

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Ingredients:

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate ,Aqua (Water/Eau)., [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

Please Note: Ingredients may vary per shade. Please refer to packaging for specific ingredients list.

Brand:
Urban Decay

Other customers bought:

Customer Reviews

Overall Rating : 4.54 / 5 (28 Reviews)
  • 21 5 star reviews
  • 3 4 star reviews
  • 2 3 star reviews
  • 2 2 star reviews
  • 0 1 star reviews
See all reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

LOVE THIS PRODUCT

I absolutely love this product, I am now on my second bottle and will purchase again. Its a great base for eyeshadow, it makes the colour pop, stops creasing and make it last longer. I've also started using this as a primer for my under eye concealer and it works amazingly well. Such a great product

Did you find this review helpful?

Yes (0) No (0)
Report this review

amazing

I have to say I have been using this product for a while now and I am a big fan. The make up really lasts waaay longer than without it. The application is user friendly. I use it daily and I highly recommend it.

Did you find this review helpful?

Yes (0) No (0)
Report this review

Noticable difference

This provides a staple base for you to work with on the eyelid and helps let eyeshadow pigments shine through at their best. Helps shadows stay on much better.

Did you find this review helpful?

Yes (1) No (0)
Report this review

I like it

I mean... WOW. Best product ever for me. I have oily eyelids and when i used this product i feel very relaxing because my eyeshadows doesnt look bad. Best reccomendations!

Did you find this review helpful?

Yes (0) No (0)
Report this review

Great primer

This primer is everything! I used to use concealer as my primer until I got fed up with creasing (due to the moisture) and decided to invest in a good primer and this is it! It is super lightweight so doesnt feel heavy on the eye and really makes my eyeshadow pop AND stay in place. I have quite dry lids and it doesn't cling or emphasise anything apart from the colour of shadow and honestly it makes shadows a dream to blend!

Did you find this review helpful?

Yes (1) No (0)
Report this review

A must have!

Love this! It makes my eyeshadow go on flawlessly and it stays put all day with no creasing, highly recommend.

Did you find this review helpful?

Yes (0) No (0)
Report this review

DIsappointed

I've heard the great reviews for this product so I decided to try it. It didn't do much good for me - I tried different eyeshadows from different brands, but it wasn't making the shadows look better than when they were applied without it. It also made the skin on my eyelids dry out in about 5 minutes after applying it, which is strange for me as I've never had any bad reactions to any product before. Maybe the product I got was from a bad batch, or maybe the quality is not as good as it used to be. I do not recommend it, especially if you have sensitive skin - mine is not sensitive and still I got a bad reaction from it.

Did you find this review helpful?

Yes (1) No (0)
Report this review

UD eye primer

I had high expectations of this product given the price tag but it disappointed me! It felt grainy going on and didn’t offer much in a way of coverage and it felt slippy to apply my eyeshadow. 

Did you find this review helpful?

Yes (2) No (0)
Report this review

Amazing

Love it all the way. Makes my eyeshadows really vibrant and there is a lot of product in the tube as you only use a tiny bit it will last you ages

Did you find this review helpful?

Yes (0) No (0)
Report this review

Love this stuff

I have used this primer for a number of years now and find it really effective at preventing my eyeliner ending up in the crease in my eye socket! I usually wear it under eyeshadow but sometimes wear it on it's own for a natural look and it really does the job. I don't wear much make-up- i.e. no foundation or anything, I can only be bothered with eye make-up and this is an essential part of that. Definitely recommend.

Did you find this review helpful?

Yes (2) No (0)
Report this review