I love the sin shade but unfortunately Eden is too thick and light. It stands out.

I think they must have changed the formula of this. I remember is being amazing a few years ago, but it seems a lot more watery now. It does a reasonable job as an eyeshadow base, but I do get creasing after a few hours. It seems to be too silky for the eyeshadow to cling to - it would be better if it was a bit tackier. I can think of cheaper brands that do a much better job

This primer is essential to have in your makeup kit, not only does it prevent eyeshadow from creasing but it also enhances the colour pay off from your eyeshadow. A little goes a long way. 

Great primer. Good natural colour on it's without the eyeshadow Goes on well and keeps the eyeshadow colour intensity 

Love this primer, have been using it for years keeps your eyeshadow in place all day long.

This is complete impossible to remove even with top grade eye makeup remover. It dries solid and creases. 

I’ve been using this product for 15 years. I’ve tried cheaper ones along the way but always always go back to PP, it’s the jewel in Urban Decays crown. My eyeshadow honestly looks freshly applied even 12 hours later:  I will never be without it. 

Really helps keep my eyeshadow in place all day. I will be repurchasing when needed and recommend to others.  

Cannot live without this product! I’m now on my third tube . I have oily lids which is problematic for eye shadow and this product makes sure my eye makeup last all day. It really works.

Shopping is straight forward and easy on ‘Look Fantastic’ and I can always find what I’m looking for plus there’s always new products to discover. I have bought Urban Decay products from their beginning and still love this brand years later. What’s great about shopping here is I can buy different brands I like, all from the one site rather than each individual products site which saves a great deal of time and saving on shipping costs