Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)

An eye primer designed to enhance the longevity of eye makeup and minimise creasing.

  • Vegan
GBP 19.5

£19.50

Payment will be taken every month. months.

Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.

Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.

Cruelty-free. Not tested on animals.

Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales. 

 

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate ,Aqua (Water/Eau)., [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

Please Note: Ingredients may vary per shade. Please refer to packaging for specific ingredients list.

Founded in California, 1996, Urban Decay disrupted the previously ‘pink-dominated’ beauty industry, championing individuality and creativity. Inspiring their customers to be ‘pretty different’ the brand is renowned for the best-selling Naked collection, creating rebellious colour cosmetics with high-performance formulas. Urban Decay promote ‘reinvention over perfection,’ with an experimental style that reminds us that beauty is about self-expression and having fun. Proudly PETA-certified cruelty-free, the brand continues to innovate vegan formulations.

Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)

An eye primer designed to enhance the longevity of eye makeup and minimise creasing.

  • Vegan
GBP 19.5

£19.50

Payment will be taken every month. months.

FREE UK DELIVERY OVER £25

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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.

Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.

Cruelty-free. Not tested on animals.

Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales. 

 

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate ,Aqua (Water/Eau)., [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

Please Note: Ingredients may vary per shade. Please refer to packaging for specific ingredients list.

Founded in California, 1996, Urban Decay disrupted the previously ‘pink-dominated’ beauty industry, championing individuality and creativity. Inspiring their customers to be ‘pretty different’ the brand is renowned for the best-selling Naked collection, creating rebellious colour cosmetics with high-performance formulas. Urban Decay promote ‘reinvention over perfection,’ with an experimental style that reminds us that beauty is about self-expression and having fun. Proudly PETA-certified cruelty-free, the brand continues to innovate vegan formulations.

Customer Reviews

Overall Rating : 4.39 / 5 (38 Reviews)
  • 27 5 star reviews
  • 4 4 star reviews
  • 3 3 star reviews
  • 3 2 star reviews
  • 1 1 star reviews
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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

Wrong colour

I love the sin shade but unfortunately Eden is too thick and light. It stands out.

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It's ok

I think they must have changed the formula of this. I remember is being amazing a few years ago, but it seems a lot more watery now. It does a reasonable job as an eyeshadow base, but I do get creasing after a few hours. It seems to be too silky for the eyeshadow to cling to - it would be better if it was a bit tackier. I can think of cheaper brands that do a much better job

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Essential kit

This primer is essential to have in your makeup kit, not only does it prevent eyeshadow from creasing but it also enhances the colour pay off from your eyeshadow. A little goes a long way. 

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Eye shadow primer

Great primer. Good natural colour on it's without the eyeshadow Goes on well and keeps the eyeshadow colour intensity 

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Best primer

Love this primer, have been using it for years keeps your eyeshadow in place all day long.

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Urgh

This is complete impossible to remove even with top grade eye makeup remover. It dries solid and creases. 

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My holy grail for 15 years!

I’ve been using this product for 15 years. I’ve tried cheaper ones along the way but always always go back to PP, it’s the jewel in Urban Decays crown. My eyeshadow honestly looks freshly applied even 12 hours later:  I will never be without it. 

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Brilliant

Really helps keep my eyeshadow in place all day. I will be repurchasing when needed and recommend to others.  

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Superb

Cannot live without this product! I’m now on my third tube . I have oily lids which is problematic for eye shadow and this product makes sure my eye makeup last all day. It really works.

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Can’t fault it

Shopping is straight forward and easy on ‘Look Fantastic’ and I can always find what I’m looking for plus there’s always new products to discover. I have bought Urban Decay products from their beginning and still love this brand years later. What’s great about shopping here is I can buy different brands I like, all from the one site rather than each individual products site which saves a great deal of time and saving on shipping costs

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