Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
Get 84 LF Beauty Plus+ Points
RRP: £21.00 Current price: £16.80
Save £4.20 ( 20% Off )
Or 4 interest free payments of £4.20 with
In stock | Usually dispatched within 24 hours
Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together
This item
Urban Decay Eyeshadow Primer Potion - Original
RRP: £21.00 Current price: £16.80
Save £4.20 ( 20% Off )
Other Customers Bought
1355
RRP: £29.50Current price: £23.60
333
RRP: £20.00Current price: £16.00
132
RRP: £19.50Current price: £15.60
2014
RRP: £38.50Current price: £30.80
779
RRP: £16.50Current price: £13.20
4950
RRP: £39.50Current price: £31.60
Customer Reviews
5 stars rating 124 reviews
4 stars rating 27 reviews
3 stars rating 10 reviews
2 stars rating 4 reviews
1 stars rating 4 reviews
Top Customer Reviews
We really appreciate your thoughts! Our customer reviews on LOOKFANTASTIC are as real and authentic as our love for beauty, and we’re proud that they belong just to you and don’t reflect the opinions of us or The Hut Group.
Never needed anything else
I've used PP since it launched, back in the 00s, when it was in the glorious potion bottle. It worked as well then as it does now, so I keep buying it. Always been loyal to it. So much so, I've never tried anything else. If it ain't broke... ✨
by Daisy Verified Purchase
Was this helpful?
Perfect for oily eyelids
My shadow would always turn grey no matter the colour as my eyelids are oily - this is a game changer!
by FK Verified Purchase
Was this helpful?
Great base product
Great base product for keeping my eye shadow looking great.
by Molley Verified Purchase
Was this helpful?
Great
I’ve tried a few primers and either not liked them or just not got on with them. Thought I’d give this a go and I do like it. It did hold my eyeshadow in place so did the job. I would give it 5 stars but it did crease a little, nothing to stop me using it though.
by Mimsy Verified Purchase
Was this helpful?
Staple for eyeshadow base
Makes colour pop and better pigment I love
by Sophie976 Verified Purchase
Was this helpful?
Really good
If you have oily lids this is a really good product. Can recommend
by Ace Verified Purchase
Was this helpful?
Does what it claims.
My eye makeup creases easily. I have tried MAC makeup pots, Bobbi Brown Stick Eyeshadow, Makeup Forever Aqua resist, etc, all of which claim that they prevent creasing. Nothing worked except this Urban Decay Eyeshadow Primer. Wish it was cheaper for such a small tube.
by A Verified Purchase
Was this helpful?
A new staple in my makeup bag
I’ve never used eye primer before but found the concealer around my eyes was going a bit crepey and patchy as the day wore on. I’ve used Urban Decay’s face primer for a few years now so thought I’d give this product a go in hope of making my eye makeup sit a bit better. I’ve not been disappointed, this product has made a huge improvement & I’ll definitely buy it again!
by RachG2362 Verified Purchase
Was this helpful?
Can't beat this
The OG of eyeshadow primers and I always come back to this
by Dizzie Verified Purchase
Was this helpful?
Urban Decay Eye Primer
This is an oldie but a goodie. I’ve tried other eye primers but this is the one I often come back to! Really helps keep my eye makeup up in place. Highly recommend and affordable.
by Donna Verified Purchase
Was this helpful?