The Elizabeth Arden Story

As early as 1910, Elizabeth Arden revolutionized the life of women around the world. An entrepreneur, she was the original #girlboss, building a business from the ground up when being a businesswoman was not only unheard of — it was also controversial.

Her fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman's finest natural assets.

Through it all, Miss Arden created both an empire and a new industry. Her entrepreneurial spirit and commitment to innovation, quality and excellence remain the soul of the company today. Over a century later, the brand is still at the forefront of technology with products that deliver proof, not promises.