Flawless Tanning, Created by Experts
Loving Tan is the go-to brand for natural-looking self-tan results - trusted by professionals and designed for real life. Whether you’re after a deep olive glow, a fast-developing tan, or a formula for sensitive skin, this collection includes mousse, mitts, and more to help you glow confidently. Every product is easy to apply, fast-drying, and streak-free for a flawless finish that lasts.
Discover the Loving Tan Collections
Deluxe: The cult-classic mousse for long-lasting, olive-toned results. Best for deep, natural colour in 6–8 hours.
2 Hr Express: Need results fast? This quick-developing formula gives you a rich glow in just 2 hours.
Purest: A gentle, fragrance-free range formulated with certified organic ingredients - perfect for sensitive skin and first-time tanners.
