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YSL
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MYSLF, the new masculine refillable fragrance by Yves Saint Laurent.

An expression of who you are, with all your nuances. Characterised by its bright and authentic scent, which combines radiant freshness with earthy woods and patchouli, creating a provoking and ever-evolving aroma.

SHOP NOW
YSL
#

MYSLF, the new masculine refillable fragrance by Yves Saint Laurent.

An expression of who you are, with all your nuances. Characterised by its bright and authentic scent, which combines radiant freshness with earthy woods and patchouli, creating a provoking and ever-evolving aroma.

SHOP NOW

YSL BESTSELLERS

DISCOVER YSL COLLECTIONS

EXCLUSIVE: Behind the scenes with the creator of YSL Black Opium

EXCLUSIVE: Behind the scenes with the creator of YSL Black Opium

We have the exclusive interview with Nathalie Lorson, creator of YSL Black Opium Perfume, on what inspired her when creating the iconic scent.

Read the Article
Top 10 cult YSL products

Top 10 Cult YSL Products

Find your next luxury beauty buy with our edit of the top 10 cult YSL products. From their iconic Touche Éclat to the new Glow Shots, you are bound to find something you will love and treasure.

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Which is the best YSL foundation for me?

Which is the best YSL foundation for me?

Discover the best YSL foundation for you, based on your skin type and lifestyle needs with our edit of 5 of the most iconic and popular YSL foundations.

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EXCLUSIVE: Behind the scenes with the creator of YSL Black Opium

EXCLUSIVE: Behind the scenes with the creator of YSL Black Opium

We have the exclusive interview with Nathalie Lorson, creator of YSL Black Opium Perfume, on what inspired her when creating the iconic scent.

Read the Article
Top 10 cult YSL products

Top 10 Cult YSL Products

Find your next luxury beauty buy with our edit of the top 10 cult YSL products. From their iconic Touche Éclat to the new Glow Shots, you are bound to find something you will love and treasure.

Read the Article

LIBRE: THE FRAGRANCE OF FREEDOM BY YVES SAINT LAURENT

YSL, at the forefront of luxury beauty for over 50 years, unveils its new fragrance: LIBRE. LIBRE, the French word for ‘free’, pays tribute to YSL’s most defining and enduring value: Freedom.

SHOP LIBRE

Yves Saint Laurent

The Yves Saint Laurent BeautĂ© brand was founded on the legacy of the Yves Saint Laurent fashion label. Known for creating beautiful lines of clothing that celebrated womanhood, the brand decided to take this love affair one step further in 2000 and partnered with L’OrĂ©al to celebrate the female face too. Just as in their clothing, the Yves Saint Laurent BeautĂ© aims its product range at a younger, fresher audience whose eye-catching creations can turn heads and show that makeup isn’t something that should be treated according to trend, but used classically, unapologetically and uncompromisingly.

Stephen Brezy, the global president at Yves Saint Laurent BeautĂ©, believes that his brand is cutting edge, taking the best of Parisian culture and turning it into France’s leading breakaway couture brand. He recognises that the brand has roots in scandal, freedom, and youth, which is a message he wants to echo in the women who use his makeup products – from the use of their Touche Éclat Highlighting Pens to Tatouage Couture Lipstick shades.