YSL BESTSELLERS
DISCOVER YSL COLLECTIONS
LIBRE: THE FRAGRANCE OF FREEDOM BY YVES SAINT LAURENT
YSL, at the forefront of luxury beauty for over 50 years, unveils its new fragrance: LIBRE. LIBRE, the French word for âfreeâ, pays tribute to YSLâs most defining and enduring value: Freedom.
SHOP LIBREYves Saint Laurent
The Yves Saint Laurent BeautĂ© brand was founded on the legacy of the Yves Saint Laurent fashion label. Known for creating beautiful lines of clothing that celebrated womanhood, the brand decided to take this love affair one step further in 2000 and partnered with LâOrĂ©al to celebrate the female face too. Just as in their clothing, the Yves Saint Laurent BeautĂ© aims its product range at a younger, fresher audience whose eye-catching creations can turn heads and show that makeup isnât something that should be treated according to trend, but used classically, unapologetically and uncompromisingly.
Stephen Brezy, the global president at Yves Saint Laurent BeautĂ©, believes that his brand is cutting edge, taking the best of Parisian culture and turning it into Franceâs leading breakaway couture brand. He recognises that the brand has roots in scandal, freedom, and youth, which is a message he wants to echo in the women who use his makeup products â from the use of their Touche Ăclat Highlighting Pens to Tatouage Couture Lipstick shades.