bareMinerals
bareMinerals puts skin at the heart of makeup, pairing mineral-rich, skincare-infused formulas with lightweight textures, buildable coverage, and natural-looking finishes. Since launching the iconic ORIGINAL Loose Powder Foundation, the brand has become known for complexion products that enhance rather than mask, alongside colour cosmetics, primers, setting powders, and skincare made to work seamlessly together.
bareMinerals Bestsellers
Shop the bareMinerals Collections
Explore bareMinerals collections designed around different finishes, coverage levels, and makeup needs. Choose Original for buildable radiance, Complexion Rescue for skin-enhancing hydration, BarePro for breathable full coverage, or GEN NUDE for effortless colour across cheeks and complexion.
ORIGINAL
Minimal ingredients. More results. Natural radiant finish & buildable coverage— all with clean, skin-loving ingredients.
COMPLEXION RESCUE
Hydrates, protects, perfects. Dewy to matte finish with 3-in-1 multi-tasking moisturisers that perfectly blend makeup and skincare.
BAREPRO
Long-wear, natural matte finish. Breathable full coverage that perfects & brightens skin – for confidence that lasts.
GEN NUDE
Effortless color. Lasting glow. Skin-loving blush, bronzer, and highlighter that blend like adream.
The Iconic Original Foundation
Meet the iconic bareMinerals Original Loose Mineral Foundation, a lightweight mineral formula that builds seamlessly from sheer to fuller coverage. Buff it into the skin for a naturally luminous finish that helps even the look of your complexion while still feeling fresh, breathable, and comfortable.
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Is bareMinerals cruelty free?
bareMinerals is a cruelty-free brand that does not test finished products or ingredients on animals, nor does its suppliers or third parties. The brand also does not sell its products in countries where animal testing is required by law.
How do I apply bareMinerals products?
bareMinerals showcase a makeup brush collection designed to apply it's extensive mineral makeup range, including brushes for the face, eyes and lips. The Beautiful Finish Foundation Brush is designed to apply the Original Loose Powder Foundation using a ‘Swirl, Tap, Buff’ application technique.
Is bareMinerals good for mature skin?
With skincare collections and mineral makeup, bareMinerals offers products suitable for mature skin. The lightweight, buildable coverage of many of their products, including the Original Loose Powder Foundation, means that the formula resists caking or settling into fine lines.
Minerals aren’t the backstory. They’re the point.
You already take them. You put them in your coffee, your smoothie, your supplement stack. Because you know minerals do something. Skin is no different. Since 1995, we've built our makeup around minerals that calm, fortify, balance and protect. Not abstract. Not decorative. Real payoff, real performance, with skin benefits built in. Tested by our lab. Approved by your life.
Conscious. Considered. Cruelty-free. Clean. Our story is a testament to the transformative power of simplicity, the beauty of authenticity, and the enduring legacy of a visionary founder who dared to dream differently.
Take your vitamins, wear your minerals.