Men's Fragrances & Aftershave
Recommended Retail Price: £69.00 Current price: £55.20
Recommended Retail Price: £89.00 Current price: £71.20
Brand Spotlight
Men's Fragrance & Aftershave
Before the shirt goes on and the day gets going, a few sprays of men's perfume set the tone for everything that follows. Whether you want something for everyday wear or a scent saved for evenings out, this edit of men's fragrance makes finding the one feel easy.
Fresh aquatic notes with a citrus lift feel clean and effortless at the office, just like Armani Acqua di Giò with its bright sea-spray character. For after dark, woody blends warmed by amber or cardamom leave a deeper impression that lingers well into the night.
If you're weighing up cologne for men against something stronger, think about how you like to wear your scent. Cologne has a lighter concentration that feels breezy but may need a top-up later on, while eau de parfum holds its own from morning to evening. Aftershave soothes freshly shaved skin and works best layered with a matching eau de toilette for a longer-lasting finish. A classic bottle also makes a gift he'll actually reach for. Keep an eye on the men's perfume sale too, as it's a good moment to try a new signature.