Key Ingredients to Maintain Vibrant Hair

“One of Pureology’s key ingredients to protect hair colour is sunflower seeds. They have a UV filter and vitamin E — an amazing antioxidant for the hair, helping to prolong colour while boosting shine.”

How Often Should You Deep Condition?

“Everyone’s hair has different needs, so our recommendation is 1-2 times a month if your hair is fine. For medium density, we would recommend 2-3 times a month and for thick, coarser hair, we would recommend 2-4 times.”

Pureology Strength Cure Superfood Deep Treatment Mask 200ml

Recommended Retail Price: £34.80Current price: £31.32

Pureology Hydrate Superfood Deep Treatment Mask 200ml

Recommended Retail Price: £34.80Current price: £31.32

Minimising Heat Damage

“Our favourite product for protecting strands from heat damage and preventing colour from fading is the Color Fanatic Multi-Tasking Leave in Spray. It’s an amazing primer for your hair with 21 benefits including heat and colour protection, detangling and shine.”

Pureology Color Fanatic Multi-Purpose Hair Spray 200ml

Recommended Retail Price: £31.20Current price: £24.40

Our beauty team's favourite Inkey List skincare

Washing your Hair Without Dulling Colour

“Hair only needs to be shampooed between 2 -3 times a week depending on your hair type, density and the condition. All Pureology shampoos are more concentrated, therefore less is more and if you want more of a lather, just add more water.”