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Tone down brassiness and yellow tones in blonde or bleached hair. Fudge Whiter Shade of Pale improves your hair quality, soothes the scalp and adds dramatic shine.
This quick and easy application leaves your hair with no structural damage. Whiter Shade of Pale works with the cuticle layer of your hair for longer lasting results on light hair.
This treatment is not for everyday use as it lasts and lasts. Can also be used on home highlights gone wrong to soothe, restore and repair. This treatment can also be used to lift highlights.
All Fudge Styling Products have a UVA/ UVB filter. Whiter Shade of Pale can be mixed with Paintbox colours to make up a whole new range of shades.
Directions of use:
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Exceedingly disappointed as after 45 mins my hair was as brassy as ever!!!😩
Sun May 01 18:33:32 BST 2016 by
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Really disappointed as left on my streaked bleached hair for 45 mins and was as brassy as ever.....told to contact X Fudge direct to complain!!!😞
Mon Apr 25 17:32:32 BST 2016 by
This product is amazing on yellowing blonde hair. It really does take the yellow out and gives your hair a lovely pale shade of silver blond.
Would highly recommend it is FABULOUS!
Mon Apr 18 16:38:22 BST 2016 by
my hair was a nice silvery blonde by using the fudge violet shampoo, i went on to use the whiter shade of pale and only had it on for 7 minutes and it turned my hair purple!!! never ever would use this product again
Wed Mar 30 11:26:55 BST 2016 by
Exceedingly disappointed with this product as followed the instructions to the letter and am as brassy as ever.....
Wed Dec 02 13:00:17 GMT 2015 by
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The "Whiter Shade of Pale" lives up to its name. It tones the blonde highlights in my hair to a nice platinum, so it's a great mix of now platinum highlights and blonde hair. I definitely left the product in longer than the package instructions indicated, and I found I got great results with that.
I just purchased two more so I can keep my blonde nice and fresh!
Tue Jul 01 02:18:02 BST 2014 by
I had to write a review as this has just saved my life. I have been blonde for years but took a break and went to brown but hated it so had left it a few months so it was in a better condition then used b4 colour to get some of the dark out and then bleached my hair but it went white on the roots and orange on the darker parts of my hair and looked shocking, was so upset. Anyway a friend of mine who trained as a hair dresser dropped me this product off and left it on for half an hour with checks every 10 mins and it has worked wonders, still not completely perfect but compared to what it was before its truly amazing. Defo recommend to anyone who is blond with brassy tones, it works wonders, thanks.
Fri Apr 25 17:35:08 BST 2014 by
Love this product! But be careful with porous damaged hair as I have ended up with a few purple bits. Otherwise it's perfect! Leaves a great blonde colour.
Mon Dec 23 15:58:49 GMT 2013 by
Like this Fudge Whiter Shade Of Pale a lot. Makes my hair so shiny. Not very powerful though but still like it. Highly recommend.
Thu May 23 13:52:10 BST 2013 by
Fudge Whiter Shade Of Pale smells odd. It really smells like old paint or something. I have blonde hair. I had to leave it in my hair for at least 2 hours before I saw some yellow lift from the hair. It's very conditioning though and my hair was so soft and shiny after I washed it out. However... it's still not the best toner I've used.
Thu May 09 12:47:29 BST 2013 by
The best product when your hair needs a healthy shine.Also smells lovely and shoots scalp after bleaching.
Fri Apr 12 11:36:47 BST 2013 by
I used Fudge Whiter Shade Of Pale a week after had full head foils to go blonde and it's calmed down any over warm tones. Definitely a use once in a while product so you don't overdo it. Fabulous product.
Fri Feb 15 13:48:38 GMT 2013 by
This is the BEST product I have ever tried for my hair! When you have rough, extreme dry hair or you just want to get rid of yellowish tone on blonde colour or even lighten blond colour, try it! After application your hair are smooth,silky and smell lovely.
Sat Feb 02 10:26:58 GMT 2013 by
I have used Fudge Whiter Shade Of Pale several times - and it works wonders on my hair., it turns it in to a nice and pale blonde.
Fri Jan 04 15:02:25 GMT 2013 by
Fudge Whiter Shade Of Pale (150ml) is a really good product. My hair is a pretty light blonde but I had to leave it in for the half hour to see any results. It wasn't as potent as I thought it would be but still a great product.
Wed Dec 26 16:57:53 GMT 2012 by
I have used Fudge Whiter Shade Of Pale (150ml) a couple of times, and it is excellent at removing the yellow tones in my long blonde hair. After I wash the product out and wash my hair, all the yellow tones are simply gone! I only give it 4 stars since the product doesn't last as long as I wish it did.
I would both recommend this product and use it myself again.
Sat Dec 22 10:20:46 GMT 2012 by
It's a good product, really does make my bleached blond hair "whiter". It's says on the tube that you can have it on from 5 to 30 min. I tried it both ways, and after 30 min my hair got very very dry. So I leave it on for 5 to 10 min and it tones my hair as well as when I used it for 30 min, but without drying it.
I would recommend it.
Fri Aug 03 12:28:27 BST 2012 by
Works well to neutralise brassiness. A good value product & easy to use.
Fri Jun 29 00:00:00 BST 2012 by
I have a white streak and dye the rest of my hair - This keeps my streak super white!
Wed Jun 27 00:00:00 BST 2012 by
Found this to be brilliant , not only did it tone down the yellow and make my hair really blond , the condition of my hair improved , would highly recommend
Sat May 19 13:39:45 BST 2012 by
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