MEET GRAHAM REID Whether going all out or pared back in his beauty regime, Graham always chooses what makes him feel good. Graham first experimented with bareMinerals makeup as a teen, when he wanted to cover his acne and to blend in. Now, his love of beauty is about him feeling good, without worrying about expectations of what a man should or shouldn't do. When he chooses to wear makeup, he feels like himself. Whilst that might not be right for everyone, Graham is passionate about people feeling like they have the choice to do what makes them feel good.