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Opening shot shows L'Oréal Professionnel Paris logo. Text, L'Oréal research discovered there can be Shot switches to showing metal deposits in hair fibre. Text, excess copper metal on your hair fibre which can create a risk of breakage and impact your colour quality.A global concern caused by water quality Shot shows a diagram of the globe. Text, where you live.

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Shot shows Metal Detox product range. Text, patented innovation. Metal Detox. Shot shows Metal Detox targetting the copper in hair fibre. Text, Helps to neutralize excess copper metal on the hair fibre. Shot shows close up of hair Up to 87% less breakage*Instrumental test: Metal Detox pre-treatment + technical procedure + shampoo + mask. Glossy colour results. Instrumental test: Metal Detox Shampoo + mask. Shot changes to 3 models with different hair styles. Shot returns to the Metal Detox product range. Text, Start in salon, continue the routine at home. Discover more. Closing shot shows L'Oréal Professionnel Paris logo.