L'Oréal Professionnel Metal Detox Sulphate Free Shampoo 300ml for breakage & colour protection against hard water

A fortifying shampoo designed to protect and brighten colour-treated hair.

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Image 1 - A white LOréal Professionnel Metal Detox shampoo bottle with a black cap stands amidst white foam on a light background, featuring text that reads Up to 99% less hair breakage¹, Enriched with Glicoamine to remove metals² found in hard water, Sulphate free, Detoxifying, and on the bottle LORÉAL PROFESSIONNEL PARIS Metal Detox GLICOAMINE + IONENE SHAMPOOING PROFESSIONNEL Crème lavante anti-métal Empêche la casse & la couleur de virer PROFESSIONAL SHAMPOO Anti-metal cleansing cream Prevents breakage & color shift SERIE EXPERT 300 ml 10.1 FL.OZ, with a small circle indicating EXCLUSIVE TECHNOLOGY, and fine print at the bottom explaining ¹High repetition, instrumental brushing test after Metal Detox pre-shampoo treatment + shampoo + mask and ²Copper. Image 2 - A graphic illustrating metallic particles in a blue bubble interacting with a hair fiber, with text that reads: The Silent Killer: Did you know metals* found in hard water can cause breakage & colour fade. Hair fiber. Metal in water. *Copper. Image 3 - A clear, reflective, amorphous orb on a black background containing crumpled bronze material with text that reads: THE TECH Glicoamine Traps and neutralises metal inside the fibre. Inside the fibre. It removes metal particles from hair. Image 4 - A collage displays three before-and-after images of hair transformations showing improved shine, smoothness, and curl definition for long brown hair, medium ginger hair, and long curly brown hair, alongside five LOréal Professionnel Metal Detox hair products, with text Before After Before After Before After The full Metal Detox routine for breakage and colour fade protection and Not retouched. Image 5 - The image shows three LOréal Professionnel Metal Detox hair products on a wet surface with water dripping, under the text The Pro choice for extreme hair rescue.* Product 01 Cleanse is a white bottle of LORÉAL PROFESSIONNEL PARIS Metal Detox GLYCOAMINE + IONENE SHAMPOOING PROFESSIONNEL Crème lavante anti-métal Empêche la casse & la couleur de virer PROFESSIONAL SHAMPOO Anti-metal cleansing cream Prevents breakage & color shift SERIE EXPERT 300ml e 10.1FL.OZ. Product 02 Moisturize is a white jar of LORÉAL PROFESSIONNEL PARIS Metal Detox GLYCOAMINE + IONENE MASQUE PROFESSIONNEL / PROFESSIONAL MASK Empêche la casse & la couleur de virer Prevents breakage & color shift SERIE EXPERT 250ml e 8.5FL.OZ. Product 03 Strengthen is an amber bottle of LORÉAL PROFESSIONNEL PARIS Metal Detox GLYCOAMINE + IONENE CONCENTRÉ PROFESSIONNEL / PROFESSIONAL CONCENTRATE OIL Empêche la casse & la couleur de virer Prevents breakage & color shift SERIE EXPERT 50ml e 1.7FL.OZ. A disclaimer states *Consumer test with Metal Detox Mask: 13 stylists, 67 consumers. Image 6 - The image displays a three-step hair care routine showing a person applying product to wet hair, lathering it, and then rinsing it, with the text How to apply like a Pro. 01 After using the Metal Detox Pre-shampoo, apply the professional shampoo on wet hair. 02 Lather until a rich foam is obtained. 03 Rinse thoroughly. Repeat shampoo for a professional result. Complete your routine with the Metal Detox professional mask and concentrated oil.

Co-developed with professional hair experts, the L’Oréal Professionnel Serie Expert Metal Detox Anti-Metal Cleansing Cream Shampoo is an award-winning formula designed to brighten and protect colour-treated hair with up to 87% less hair breakage in 1 use*.

The clarifying shampoo helps to effectively cleanse the hair and scalp, working to neutralise the water-induced copper deposits that can affect the hair’s visible vibrancy and strength. Powered by patented technology glicoamine, the high-performance formula envelops the hair in a rich lather, promoting longer-lasting colour with up to two times shiner finish*. The protective shampoo encourages enviable luminosity while revealing a sweet, citrusy scent with musky-woody undertones.

**Instrumental test on shampoo + mask vs unwashed hair.

Application: Apply evenly on wet hair. Lather until a rich foam is obtained. Rinse. Use weekly in alternation with your daily shampoo.
Routine: Follow with L’Oréal Professionnel Anti-Metal Detox Protecting Mask (sold separately).

Aqua / Water / Eau, Sodium C14-16 Olefin Sulfonate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Glycol Distearate, Sodium Lauroyl Sarcosinate, Parfum / Fragrance, Hexylene Glycol, Citric Acid, Sodium Hydroxide, Sodium Chloride, Sodium Benzoate, Limonene, Coco-Betaine, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Salicylic Acid, Carbomer, Benzoic Acid, Polyquaternium-7, Hexyl, Cinnamal, Linalool, Citral, Geraniol, Glycine, Tocopherol . C266766/1.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.