Maybelline Mascara

Maybelline began in 1915 when founder Tom Lyle Williams watched his sister make a mascara from Vaseline and coal dust. Williams then worked with a team of pharmacists to make the brand’s first mascara.
Maybelline has since become renowned for its lash-enhancing products that not only amplify the appearance of lashes, but also nourish and condition. Whether your lash goal is lengthening, curling, volumising or thickening, there is a product suitable for everyone, with each brush specifically designed to enhance the formula’s effect. Shop the collection of Maybelline mascara today to find your next makeup must-have.