Philip Kingsley Elasticizer Extreme Rich Deep-Conditioning Treatment 500ml

A deeply nourishing treatment for extremely dry hair, specially formulated for over-processed and damaged hair types.

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Image 1 - A smiling woman with voluminous dark curly hair smiles on the left, alongside text that reads: KEY BENEFITS Clinically proven to reduce breakage after one use, The solution to stronger, healthier-looking hair, Intensely rehydrates fragile hair and redefines curls, with a small disclaimer below stating *40% Reduction in breakage after one use - Independent Instrumental Test. Image 2 - A list of key ingredients and their benefits is displayed against a white, creamy background, reading: KEY INGREDIENTS HYDROLYZED ELASTIN Helps strands stretch for reduced breakage. CASTOR OIL Helps lock in moisture. OLIVE OIL Boosts health and shine. GLYCERIN Helps retain moisture. Image 3 - A split image shows a persons dark curly hair before and after treatment, with the left side labeled BEFORE displaying frizzy, less defined curls and the right side labeled AFTER showing shiny, tightly coiled, and well-defined curls. Image 4 - A woman with closed eyes and a white towel wrapped around her hair smiles while a hand gently touches the towel, alongside text that reads: TRICHOLOGIST TIP After applying Elasticizer, wrap hair in a warm towel. The heat created helps lift the cuticles, allowing the treatment to penetrate more effectively. Image 5 - A smiling woman with dark, curly hair holds a strand of her hair, next to a testimonial that reads: My hair is more manageable, my CURLS are much more BOUNCY and defined. My hair is SHINIER than ever before and my hair is so much easier to style. BLIND USER PANEL COMMENTS. Image 6 - A hand holds a white pump bottle of Philip Kingsley hair product, with text displayed on the left and on the bottle; the left side reads CLINICALLY PROVEN to reduce breakage after one use^, 100% reported hair felt DEEPLY MOISTURISED*, 96% reported hair felt MORE RESILIENT**; the bottle shows PHILIP KINGSLEY ELASTICIZER EXTREME, Adds elasticity and bounce to natural coily curls and porous hair, Apporte élasticité et aux cheveux poreux, bouclés et crépus, RICH DEEP-CONDITIONING TREATMENT, SOIN RICHE ET REVITALISANT EN PROFONDEUR, 500ml 16.9 fl oz; and footnotes at the bottom explain ^60% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST, *INDEPENDENT USER TRIAL ON VIRGIN HAIR AFTER 2 WEEKS USE, **INDEPENDENT USER TRIAL ON BLEACHED/DYED HAIR AFTER 4 WEEKS USE. Image 7 - A hand holds a white Philip Kingsley Elasticizer Extreme hair treatment pump bottle with a red label against a dark red background; visible text on the background includes 100% reported hair felt DEEPLY MOISTURISED*, CLINICALLY PROVEN TO REDUCE BREAKAGE after one use**, *INDEPENDENT USER TRIAL, **40% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST; and the bottle label displays PHILIP KINGSLEY, ELASTICIZER EXTREME, Adds elasticity and bounce to natural coiled curls and porous hair, Apporte elasticité et rebond aux cheveux naturels, bouclés et crépus, RICH OVER-CONDITIONING TREATMENT, SOIN RICHE ET REVITALISANT EN PROFONDEUR, 500ml 16.9 fl.oz. Image 8 - The image displays a dark red background with the title Key Ingredients, showing three circular images: castor beans with the text Castor Oil Helps lock in moisture, green olives with the text Olive Oil Moisturizes plus boosts health and shine, and tan flexible strips with the text Hydrolyzed Elastin Helps strands stretch under tension. Image 9 - A dark pink background displays five steps with icons on how to use a product, with the text: HOW TO USE, Apply to damp hair before shampooing, Apply to mid-lengths and ends, Cover with shower cap or towel, Leave for at least 20 minutes, Rinse & follow with shampoo and conditioner.

Nourish extremely dry hair with the Philip Kingsley Elasticizer Rich Deep-Conditioning Treatment, specially formulated for Afro-Caribbean or Caucasian hair that is over-processed and damaged. Providing intense hydration, the conditioning ingredients really make a difference to dry and porous hair. Olive oil locks in moisture to add bounce and shine, whilst hydrolised elastin strengthens and adds elasticity to your hair.

Before shampooing, thoroughly wet hair and apply in sections. Work into hair with fingertips. Cover with a shower cap and leave for at least 20 minutes (preferably over 60 minutes). Rinse well and follow with the appropriate Philip Kingsley shampoo, conditioner and scalp toner. Finer hair textures should double-shampoo to remove all product. For best results use at least once a week.

Give your hair an enhanced Elasticizer treat by covering with a shower cap and leaving on overnight
Apply Elasticizer before working out, then shampoo out post-gym
Use Elasticizer as a styling cream on natural tightly coiled hair

Please Note: Do NOT use Elasticizer Extreme for three days before or three days after chemical processing.

Aqua/Water/Eau, Ricinus Communis (Castor) Seed Oil, Cetearyl Alcohol, Glycerin, Propylene Glycol, Olea Europaea (Olive) Fruit Oil, Ethylhexyl Dimethyl PABA, Amodimethicone, Polyquaternium-37, Diazolidinyl Urea, Silicone Quaternium-18, Propylene Glycol Dicaprylate/Dicaprate, Trideceth-12, Trideceth-6, Cetrimonium Chloride, Hydrolyzed Elastin, PPG-1 Trideceth-6, Phenoxyethanol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Ethylhexylglycerin.