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Be a bright blonde with Paul Mitchell’s Platinum Blonde Shampoo. Containing the finest ingredients to help boost and brighten whites, greys and blondes, it will also banish brassiness and restore the luminosity to highlighted hair.
Paul Mitchell’s advanced formula found in Platinum Blonde Shampoo contains cool violet pigments to brighten and enhance blonde, grey or white hair while neutralising yellow tones, diminishing that brassy blonde effect. Also containing a powerful combination of conditioning agents and extracts that provide ample moisture and intensified shine while mild ingredients cleanse and retain moisture to soften your hair.
Directions of use:
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
I brought this product (which was recommended by my hairdresser) two weeks ago and I can honestly say it made my blonde highlights so much brighter! Its fantastic :)
Thu Jun 22 16:22:04 BST 2017 by
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Great product takes any yellow streaks out of your hair
Sat Mar 18 19:42:51 GMT 2017 by
Good for blond hair, gives just a little lightning but not really deep tones.
Not for everyday use.
Sun Mar 05 01:09:31 GMT 2017 by
it is the third already time when I was my highlighted hair with Paul Mitchell`s shampoo
pls ignore previous rating and review as I see the brassiness from my hair doesn`t go and my hair is extremely dry and thin after this product.
Honestly, EXTREMELY DISSAPOINTED!!
Nothing good for highkighted hair except a nice watermelon smell.
I would not buy this shampoo never ever AGAIN!
Sat Jan 28 10:08:13 GMT 2017 by
Nice smell, soft care,
4 stars, because it was arrived opened and whole my parcel and other stuff became purple.
Thu Jan 26 01:06:14 GMT 2017 by
Tried a sample and was so impressed I bought the full size. Bright blue colour that enables you to spread and lather the product easily. You don't need to use a great blob which means it lasts longer. Ingredients takes away the build up of brassy blonde effects and leaves your hair feeling fresh, soft and lightens the colour tone of blonde or platinum hair. My hair has never looked so good.
Sun Aug 28 17:20:31 BST 2016 by
Love this shampoo It leaves my hair soft and shiny unlike some of the purple shampoos out there that leave my hair feeling rough and damaged I have dyed platinum hair mixed in with natural silver grey and regular use keeps my colour pristine with no yellow tones Would recommend !
Tue Mar 29 12:06:14 BST 2016 by
This product smells nice it smells like melon, it definitely got rid of the brassy tones and made my hair a bit lighter and a bit more ashy but it dried my hair out! I only used it twice and it really dried my hair out. I will continue to use the product because it does give good results but I will have to use a deep conditioner after every use so that is why I am giving a 4* and not a 5*
Sat Mar 19 08:51:40 GMT 2016 by
I was recommended this product as my highlights always went yellow/ gingery. This shampoo really does brighten the blonde bits. Unfortunately when it arrived it had come open in the box and I lost some of the shampoo. Everything inside was purple!
Wed Mar 09 09:12:33 GMT 2016 by
Calms down even the most brassiest of blondes - love it!!
Tue May 05 15:26:48 BST 2015 by
Excellent shampoo really gentle on hair would highly recommend
Mon Nov 10 13:27:56 GMT 2014 by
Good for a shining blonde hair but only for 2 days. Then i need wash them, they become too oily
Thu Oct 02 10:53:28 BST 2014 by
I have tried this shampoo on a couple of occasions but I do find it is not strong enough to really remove the brassy tones. I like a purple shampoo to be really bold and have a toner effect, this doesn't. At this price point I should really notice a difference when I use it, but I don't.
Mon Aug 25 13:03:41 BST 2014 by
I was pleasantly surprised with this shampoo, as I usually find Paul Mitchell shampoos very drying to my hair. Leaves my blonde highlighted hair bright, light and shiny!
Sat May 24 00:08:20 BST 2014 by
I have dark blonde hair with highlights. I live in an area with hard water and I notice that my hair goes a brassy yellow colour. This shampoo has been successful in removing that brassy colour to some extent and I would thoroughly recommend this product. Another incentive to buy this product is that Paul Mitchell does not test on animals.
The service I received was quick and efficient.
Mon Mar 17 21:21:35 GMT 2014 by
A must have and a very recommended shampoo for bleached hair !!!!!!!!!
Fri Feb 28 14:15:37 GMT 2014 by
This Paul Mitchell Platinum Blonde Shampoo gives an immediate effect just after one wash. My hair colour is bright copper and bleached and I use this shampoo to get rid of unwanted colour-fade. I am going for lighter colours in the future which requires more bleach and definitely I will keep using this shampoo. I also use the Forever Blonde conditioner which is a great combination to use with this shampoo. Do not regret one bit of buying these 2 products.
Fri Oct 11 11:48:31 BST 2013 by
I love this Paul Mitchell Platinum Blonde Shampoo, it really keeps my highlights bright and blonde and stops them from fading or yellowing. It also keeps my hair soft and in great condition.
Mon Aug 12 16:53:52 BST 2013 by
I really liked this Paul Mitchell Platinum Blonde Shampoo - I am so happy with the results!
Wed Aug 07 11:32:28 BST 2013 by
Fantastic product and quick delivery
Tue Jun 11 09:00:47 BST 2013 by
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