Achieve a flawless, long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.

Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, whilst preventing creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.

Cruelty free. Not tested on animals.

Brand:
Urban Decay
Directions:

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Ingredients:

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate ,Aqua (Water/Eau)., [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

Please Note: Ingredients may vary per shade. Please refer to packaging for specific ingredients list.

Volume:
10ml

Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)

FREE UK DELIVERY OVER £25
  • Vegan
GBP 15.6

RRP: £19.50

£15.60

Save: £3.90

Item limited to max quantity of 5000

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In stock

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Usually dispatched within 24 hours

Save 20% + complimentary gift

Save 20% on Urban Decay. Discount has been applied to the RRP. Offer valid for a limited time only. Receive a complimentary Urban Decay All Nighter Setting Spray Travel Size 30ml when you spend £60 on Urban Decay. Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
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Save 20% + complimentary gift
Save 20% on Urban Decay. Discount has been applied to the RRP. Offer valid for a limited time only. Receive a complimentary Urban Decay All Nighter Setting Spray Travel Size 30ml when you spend £60 on Urban Decay. Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
Shop the offer

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Achieve a flawless, long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.

Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, whilst preventing creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.

Cruelty free. Not tested on animals.

Brand:
Urban Decay
Directions:

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Ingredients:

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate ,Aqua (Water/Eau)., [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

Please Note: Ingredients may vary per shade. Please refer to packaging for specific ingredients list.

Volume:
10ml

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Customer Reviews

Overall Rating : 4.68 / 5 (19 Reviews)
  • 15 5 star reviews
  • 2 4 star reviews
  • 2 3 star reviews
  • 0 2 star reviews
  • 0 1 star reviews
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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

Love this stuff

I have used this primer for a number of years now and find it really effective at preventing my eyeliner ending up in the crease in my eye socket! I usually wear it under eyeshadow but sometimes wear it on it's own for a natural look and it really does the job. I don't wear much make-up- i.e. no foundation or anything, I can only be bothered with eye make-up and this is an essential part of that. Definitely recommend.

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Urban decay

Amazing product. Zhou rally do get what you pay for with urban decay. My teenage daughter loves it

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Best eyeshadow primer

This is the best eyeshadow primer I’ve ever used. I have hooded eyes, without primer eyeshadows don’t last long, but this one made a significant difference in my routine ! Colours are much more vibrant, last longer and I’ve even managed to make *some* of my worse performing eyeshadows work. Absolutely worth the money ! 

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Ms

Best eye primer ever, very little needed doesn’t change the colour of your chosen shadow and will stay put until you decide to remove it be it 12 hours or longer

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Eye primer

I always come back to this primer. I have very hooded eyes and this last all day under my eye shadow with very minimal creasing. I'm still yet to find the perfect eye primer but this is about as close as it gets for me.

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Primer

I bought this as I needed a new eye primer, it’s excellent it held my eye make up for approx 16 hours, I had on eye shadow and eye liner. I also use this as extra primer on my deeper lines in my face and it works wonders! 

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Wow

This is a fantastic product and keeps my eye makeup on all day. I wouldn't be without it.

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Amazing

Until I discovered this product I always had trouble making my eyeshadows last the day with creasing and basically at the end of the day looking like I hadn’t applied anything. With this product my eyeshadow stays in place all day and looks great till I remove it at night! Amazing!

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Not that good

I bought this primer especially to use with Naked eye palette. After 3 hours I don’t see any color on my eyelids, its hidden in wrinkles. But it works better with other (Loreal) palette. My eyelids become oily (or moist) after 3-4 hours and there were better primers which helped shadows to stay in place longer.

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Fantastic

The best eyeshadow primer, tried others, they pale into insignificance. Great product.

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