About The Brand

The UK’s leading nail brand Nails.Inc and cult sister brand INC.redible cosmetics work together to bring you the best of the best in the beauty industry.

Nails.Inc was founded by Thea Green MBE in 1999. The award-winning nail brand is known for its luxury nail bars, immaculate manicures and first to market product innovation.

INC.redible cosmetics is next generation beauty powered by Nails.Inc

An inclusive beauty destination with you in mind. Unlock your skins destiny, shake up your daily make up routine and keep you fresh faced and feeling INC.redible.

Discover our full nail, lip and skincare range and get ready to become your most INC.redible self. 100% cruelty free, 100% good on you.


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Achieve the perfect manicure with an extensive collection of Nails.Inc nail varnishes and accessories to give you a salon-worthy look for less. Discover the range of highly pigmented gel nail varnishes or treat yourself to a nourishing mask to keep your hands in tip top condition.
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