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Founded on years of curl expertise, Twist is the curly hair brand that embraces the uniqueness of each coil, wave and twirl, encouraging everyone to embrace their most authentic self. Putting moisture at the root of all formulas (but never one-size-fits-all), the brand prioritise hair health for each curl type and style, helping to smooth frizz and define strands for your most bouncy and shiny mane yet.

From the Boss Bounce Styling Cream to the Curl Goals Leave-In Conditioner, discover lightweight formulas that help to cleanse, nourish and hydrate curly hair from root-to-tip.

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