About Percy & Reed
Born in London’s West End, Percy & Reed was founded in 2007 on Great Portland Street by leading professional session stylist Paul Percival. After decades of styling A-list celebrities and jet-setting around the globe, Paul launched the product range in 2011 to bring professional, salon-grade hair care straight to your home. Designed to deliver high-performance, fool proof results with ease, the brand’s mission is to offer an uncomplicated way to achieve beautiful, healthy-looking hair.
As a homegrown British brand, Percy & Reed proudly conceives, formulates, and manufactures all its products in the United Kingdom. Drawing inspiration from British heritage, nature, and modern styling, each collection is infused with bespoke fine fragrances, making every hair-washing day a luxurious, sensorial experience.
With a strong commitment to clean beauty and environmental responsibility, Percy & Reed is continuously innovating to reduce its impact on the planet. The formulas are dermatologically tested, vegan-friendly, and free from parabens, sulphates, and silicones. Additionally, the brand is on a dedicated journey to ensure all packaging is fully recyclable, allowing you to care for your strands while making conscious, responsible beauty choices.
Shop the full collection on LOOKFANTASTIC.
