The Original Pre-Shampoo Treatment
Give your hair the ultimate restorative boost with the Philip Kingsley Elasticizer collection — the original pre-shampoo treatment created to transform damaged, stressed, or overprocessed hair. First developed in 1974, Elasticizer pioneered a new category in haircare, setting the standard for deep hydration and elasticity restoration long before conditioning masks became commonplace.
Each Elasticizer formula works before shampooing to flood the hair with moisture, helping to reduce the appearance of breakage, dryness, and split ends. The rich, creamy texture penetrates the hair shaft, improving stretch and resilience while leaving lengths noticeably softer and smoother. For those with chemically treated or heat-exposed hair, the range helps bring back bounce, shine, and manageability.
From the classic intensive treatment to richer Extreme editions and indulgent scented variations, the Elasticizer line-up offers solutions for every level of dryness or damage. Supersized bottles, travel-friendly minis, and discovery sets also make it easy to build a routine that suits your needs. For an added boost, the Elasticizer Booster conditioner extends the benefits into your daily wash routine, helping maintain strength and softness between treatments.
Explore the entire Philip Kingsley Elasticizer collection to revive compromised hair and rediscover healthy-looking movement and shine.
