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RRP: ~~£59.00~~Current price: £44.25

VIRTUE Flourish Thickening Styling Treatment 120ml

RRP: ~~£44.00~~Current price: £35.20

RRP: ~~£67.00~~Current price: £50.25

VIRTUE One for All 6-in-1 Styler Cream 120ml

RRP: ~~£34.00~~Current price: £27.20

Meet the most scientifically advanced hair care ever made.

Virtue®'s patented Alpha Keratin 60ku® is an all-natural keratin protein originally used to heal the wounded skin of soldiers. Now it’s clinically proven to heal hair. See the results for yourself.

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Shop By Hair Concern

REPAIR DAMAGED HAIR

Virtue’s patented, proprietary protein is clinically proven to repair and strengthen damaged hair. That means shinier, thicker, more gorgeous strands.

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VOLUMIZE FINE OR FLAT STRANDS

Bring body and fullness to fine hair with Virtue’s root-boosting, hair-healing formulas featuring Alpha Keratin 60ku®.

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HAIR GROWTH STARTS HERE

Flourish® helps balance the scalp microbiome while thickening and repairing strands so hair looks incredible while you’re growing more.

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CURL CARE UNLIKE ANY OTHER

Clinically proven to decrease breakage, strengthen strands & repair damage so curls are hydrated, defined, protected, and full of life.

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DEFY FRIZZ 24/7

Seal the cuticle to lock in moisture and block out humidity for smooth, strong, hydrated styles.

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TREAT & STYLE ALL TYPES & TEXTURES

All Virtue® treatments and stylers contain a patented & proprietary protein, making hair stronger and healthier than it was before.

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ABOUT VIRTUE LABS

Beauty and biotech collide with the first and only hair care to use Alpha Keratin 60ku®, a whole keratin protein that’s nearly identical to the protein that makes up hair, skin, and nails. This wonder-working hair healer, paired with nourishing, hydrating ingredients, creates results-driven formulations unlike anything else.

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67 Items

Virtue Labs

RRP: ~~£67.00~~Current price: £50.25

RRP: ~~£40.00~~Current price: £32.00

RRP: ~~£42.00~~Current price: £33.60

RRP: ~~£44.00~~Current price: £35.20

RRP: ~~£40.00~~Current price: £32.00

VIRTUE Flourish Conditioner for Thinning Hair 60ml

RRP: ~~£19.00~~Current price: £15.20

RRP: ~~£82.00~~Current price: £65.60

RRP: ~~£74.00~~Current price: £59.20

RRP: ~~£21.00~~Current price: £16.80

VIRTUE Purifying and Exfoliating Scalp Duo

RRP: ~~£78.00~~Current price: £62.40

VIRTUE Keratin Healing Mask and Oil Bundle

RRP: ~~£110.00~~Current price: £82.50

RRP: ~~£44.00~~Current price: £35.20

£44.00

VIRTUE Damage Reverse Serum 50ml & Overnight Scalp & Hair Elixir 50ml Duo

RRP: ~~£118.00~~Current price: £88.50

£149.00

RRP: ~~£86.00~~Current price: £68.80

RRP: ~~£42.00~~Current price: £33.60

£82.00

RRP: ~~£149.00~~Current price: £119.20

RRP: ~~£133.00~~Current price: £106.40

VIRTUE Flourish Shampoo and Conditioner with Manta Brush Bundle

RRP: ~~£120.00~~Current price: £96.00

VIRTUE Refresh Topical Scalp Supplement 60ml

RRP: ~~£55.00~~Current price: £39.00

RRP: ~~£77.00~~Current price: £57.75

RRP: ~~£68.00~~Current price: £51.00

RRP: ~~£17.00~~Current price: £13.60

RRP: ~~£16.00~~Current price: £12.80

RRP: ~~£42.00~~Current price: £33.60

RRP: ~~£82.00~~Current price: £65.60

£142.00

RRP: ~~£42.00~~Current price: £33.60

RRP: ~~£40.00~~Current price: £32.00

VIRTUE Recovery Conditioner Professional Size 500ml

RRP: ~~£86.00~~Current price: £68.80

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