Everyday Luxury for Your Hair and Body
OUAI delivers effortless luxury with haircare, bodycare, and fragrance designed to fit seamlessly into real, everyday routines. Created with performance and simplicity in mind, each formula is crafted to nourish, smooth, and support hair health without weighing it down, making OUAI the go-to choice for fine, medium, and thick hair types alike.
From its bestselling Leave-In Conditioner to its signature Scalp & Body Scrubs and iconic Hair & Body Mists, OUAI products are designed to be intuitive, effective, and beautifully fragranced. All shampoos and conditioners are colour-safe, helping maintain vibrancy while improving softness and manageability across different textures. Whether you need lightweight hydration, frizz control, curl definition, or a deeper detox, the brand offers targeted solutions that feel indulgent yet uncomplicated.
OUAI is known for its fresh and clean scent profiles that are easy to wear, making fragrance layering among hair, body, and personal products a natural part of your routine. With travel-friendly minis, refill formats, and hair-type specific formulas, finding your perfect match has never been easier.
Shop OUAI for Your Hair Type
Scalp Care: Support a balanced, comfortable scalp with gentle exfoliation and clarifying formulas that help remove build-up without stripping.
Dry & Damaged Hair: Nourish and restore softness with rich, replenishing formulas that help smooth the cuticle and strengthen tired strands.
Oily Hair: Refresh and rebalance with lightweight, detoxifying cleansers designed to lift excess oils while keeping lengths soft and manageable.
Thinning Hair: Boost the appearance of fullness with volumising cleansers, lightweight conditioners, and thickening stylers that create lift from the roots.
Frizzy Hair: Smooth and soften unruly strands with humidity-resistant creams and oils that help enhance shine and reduce frizz throughout the day.
